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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

JUNE 27, 2014

This model can score new leads and classify existing opportunities in the sales pipeline. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. So what makes Fliptop different from its competitors?

Lead Ranking 120
Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120
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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. Leads enter LoopFuse lead flows when they join the associated recipient list.

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