Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness.

Social Networks 179

Social Networks Business Work Management Social Media 179

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Top Rank Marketing

JUNE 30, 2023

MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

SmartBrief - Marketing

MARCH 17, 2024

Rather than merely serving as messengers, brands will increasingly rely on influencers to engage their audiences, such as soliciting feedback on features, conducting A/B tests and exploring imaginative “if you could have this” scenarios.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.

Social Media 105

Social Media Advertisements Advertising Tools 105

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

FunnelEnvy

MARCH 21, 2022

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. Use Closed-Loop Analytics. By the year 2023, video ad spending on social networks in the U.S. Click To Tweet.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Convert

FEBRUARY 10, 2022

You can ask friends and family as well as perform A/B testing. Using the A/B testing methodology , you can create two or more product page designs. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. So, how do you make your product pages stand out?

Traffic 97

Traffic Conversion Product Cross-Selling 97

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

PureB2B

JUNE 20, 2022

A/B test key campaigns. A/B testing has several benefits for lead generation. If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Most things can be A/B tested. A systematic approach is key.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Outgrow

MAY 21, 2021

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Likewise, they give you important insights about your customers through analytics. . 16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. 1. Outgrow. Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

ConvertKit

JANUARY 27, 2021

Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. Then, you wait. And nobody comes. The same is true for your landing page.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. But trying to do it all manually is a daunting task that can easily keep you up at night. Engage and Stay Top-of-Mind Across Channels.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

SocialPilot

JANUARY 10, 2024

YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users , YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. Let’s dive in!

Youtube 93

Youtube Video Marketing Best Practices Case Studies 93

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. And incorporating elements of controversy or curiosity can be effective.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Optinmonster

FEBRUARY 18, 2022

We’re confident that as you start to implement these tips, you’ll start seeing more conversions in no time. Use Popups to Hack Your Email Opt-in Rates. For some people, the idea of popups has a negative connotation. But we aren’t talking about just any popups here. So, why is it so easy? Click here to get started ?.

Opt-in 88

Opt-in Tips Opt-out Click Rate 88

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You build the page and embed SEO-enhanced YouTube videos into it. Google now pays more attention to overall site cleanliness and architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. But it doesn’t stop there.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

JANUARY 6, 2022

and distribute it across various channels like Instagram, YouTube, TikTok, their own personal website and more. So which type should your business work with and what is the difference between the two? What do digital creators do? What do influencers do? Digital creators vs influencers. Their job is in their job title.

High Quality Lead 126

High Quality Lead Intent Social Media Promotion 126

Vidyard

JANUARY 10, 2018

Marketing teams might use YouTube while sales teams use Dropbox, product teams SharePoint, and all others nothing because they couldn’t get around their email clients’ file size limits. Substantial analytics. In the early days of video, marketers dropped videos on YouTube for easy hosting and broader distribution.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Convert

JANUARY 19, 2022

It’s hard to talk about optimization without bringing up analytics in the same breath. FADE IN: Well, hello there! Who are you? Based on your search, you’re likely an eCommerce entrepreneur. A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Convert

SEPTEMBER 16, 2022

In case you are looking for the list of educators we followed in 2021 to learn A/B testing, go check out this round-up. And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. WordPress VIP and Parse.ly Driving more conversions” is the number one challenge that we see right now at The Content Advisory. Source: Content Matters 2022 Report , WordPress VIP/Parse.ly.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Martech

SEPTEMBER 9, 2022

“Once you start taking those things to YouTube, that’s several more million.” . “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “We started by looking at ourselves and thinking how we were feeling – and man, it’s been really hard. The network effect.

Marketing Automation Services 109

Marketing Automation Services Communities Hubspot Enterprise Management 109

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. To help, I’ve compiled a list of 50 (that’s right, 50!) SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 10, 2017

Just look at Luis Fonsi’s Despacito , the top YouTube video at the time of writing. billion views—that’s 62,000 times more than the average YouTube video. He’s among an elite 1 percent of video creators who attract 93 percent of all views on YouTube according to Digital Music News. It has over 3.8

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Sprout Social

MAY 4, 2021

Others aren’t far behind, with both Youtube and TikTok exploring “shop now” buttons. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. .

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you're like me, your answer is probably up in the dozens. All the page had was text, an image, and a CTA. Image Source.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Directive Agency

SEPTEMBER 12, 2023

’ Even Google Analytics data falls flat here. Essentially, you have to generate demand with your target audience in other channels, such as LinkedIn conversation ads , Facebook, and Instagram, through in-person and digital events, programmatic, or other social networks (Looking at you, Tik Tok, Reddit, and YouTube).

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Convert

AUGUST 20, 2020

It is critical in this phase to measure your efforts using qualitative and quantitative analytics tools. These tools include A/B Testing software like Convert , heatmaps , and visitor behavioral analysis tools. RECOMMENDED RESOURCE : 17 of the Best Web Analytics Tools for Your Conversion Optimization Tech Stack.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98