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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. Let’s show you… Is There Any Such Thing as Free A/B Testing? No, not really.

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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. While it might sound complex, you don’t need to be an SEO guru to understand its implications.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.

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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” Studies suggest that there is an immense possibility for multicultural marketing this year. population.

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Curation and Personalization: How (Not) to Compete with Amazon

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Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). They are busy optimizing their website for the holidays and seem to be pursuing a more aggressive A/B content testing strategy. In a manner of speaking, at least. What this meant, aside from $6.1b billion in profit for Amazon, was that the holiday season started early.

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The Seven C’s of Content Quality

Biznology

Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Quantifying quality seems like a fools errand.

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How Many A/B Tests Should You Run a Month?

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According to Wikipedia, the search engine giants each run over 10,000 A/B tests a year or about 800 tests a month. The ideal number of A/B tests to run is determined by the specific situation and factors such as sample size, complexity of testing ideas, and resources available. The 6 Factors to Consider when Running A/B Tests.

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