SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Or the solution includes so many features that getting the most basic tasks done is more complicated than it should be.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. What Is SEO? Why Should You Invest Into SEO? It’s a goal-oriented approach.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Parse.ly

DECEMBER 14, 2021

In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly Watch the full webinar. The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. This is a platform.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? With a plethora of non-gated assets available, the challenge intensifies. How do we engage visitors when we know so little about them?

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94

Optinmonster

NOVEMBER 1, 2023

One often overlooked yet crucial touchpoint is the “thank you page.” ” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

SendX

JULY 29, 2021

Make it Personal with a Video. Tell a Story. Use Content That Is Mobile Friendly. Create Accessible Content. Increase Your Engagement Time. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing. Resources to Explore. Final Thoughts. What Is SEO? Online reputation management. Growing an organic audience.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Onalytica B2B

JULY 19, 2018

Key Topics: Digital Transformation, Analytics. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. I had started writing my own blog simplified analytics since 2011. Whitepapers, webinars, speaking?.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

DECEMBER 10, 2020

Instead of turning away from them entirely, though, we launched a bi-weekly webinar series called “ Real Time Banter ” back in April. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. We were asked to cut the budget but not goals or expectations.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

ClearVoice

OCTOBER 27, 2023

Actions will vary depending on the objective of the website or landing page but can include: Downloading a white paper Filling out a form Signing up for a free trial Making a purchase Registering for a webinar The goal is to increase conversion rates , which increases return on investment (ROI). For email, that’s anywhere from 2-5 percent.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

ClearVoice

JANUARY 8, 2024

A brand-new year is here. For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

InsightSquared

APRIL 23, 2019

According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization. Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” What the Heck Are Buying Groups?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” SEO site analytics reveal how buyers now move through the purchase cycle long before you know who they are or the nature of their needs.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Lead Liaison

MARCH 6, 2018

To watch this webinar in its entirety, click here. It will read exactly as presented in the webinar. It will read exactly as presented in the webinar. We had plugged emails, we have webinar invites, and we had all sorts of different conversational emails as well. Presenters. Margot Mazur, Wistia. Transcription.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! blog posts, podcasts, webinars, events, etc.).

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

SmartBug Media

JULY 28, 2023

Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. There are some mistakes in A/B testing though that you need to look out for. In A/B testing you can only provide accurate results if you test one element at a time. This is a no-no.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Hubspot

SEPTEMBER 30, 2020

Webinar pages (you need to integrate with a 3rd party tool). A/B testing functionality. A/B testing. Specifically with regards to the landing pages functionality, you're able to build out beautiful pages — sales pages, squeeze pages, downsell pages, upsells, webinar funnels, etc. Well, first off, you need a website.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Valasys

FEBRUARY 13, 2024

Advantages and Characteristics: B2B Growth Marketing offers several distinct advantages and characteristics that set it apart from traditional marketing approaches: Data-Driven Decision Making: B2B Growth Marketing relies on data analytics to inform strategic decisions and optimize marketing campaigns for maximum effectiveness.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Envy

SEPTEMBER 30, 2022

Analytics - B2B marketers LOVE analytics! The page is from an upcoming webinar, and provides you the option to watch a demo video, have a 1-on-1 demo with a member of their team, as well as laying out in a clear, concise manner what Varonis can do for your business. What is a thank you page? Here are 5 of our favorites.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

The ABM Agency

APRIL 21, 2023

Identifying Key Decision-Makers & Influencers B. Identify Key Characteristics B. Identify High-Value Prospects B. Identify Key Performance Metrics B. Conduct A/B Testing D. Monitor Key Performance Indicators (KPIs) B. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2% of free trial users don’t convert into paying customers on average. Otherwise, you’ll waste your time and money on users who won’t buy from you. Offers discounts to on-the-fence users.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Your data can show you that your visitors chose logo A over logo B. The numbers in your analytics program, no matter how nicely they’re displayed, can never tell your customer’s whole story. It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Webinar Metrics Branding 134

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. So whether it’s for sales, coming soon announcements, maintenance, webinars, or optin campaigns, SeedProd has your back.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Sprout Social

JULY 5, 2022

Webinar presentation. “Behind the scenes” of YouTube’s influence. First, let’s uncover why building a YouTube marketing strategy is important. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Shorts quickly gained over 1.5 Meet the team. Product tutorial.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

Optinmonster

JULY 30, 2021

Do you want to trigger a popup when a visitor scrolls the page? When a visitor starts scrolling, more often than not, it means they’re interested in your website. This also means they’ll be more likely to respond to an offer or optin form. Why Use WordPress Scroll Popups Plugins? Improve engagement and session time.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

FunnelEnvy

NOVEMBER 27, 2023

Source: Ruler Analytics When you consider landing page content for each stage of the journey, a good starting place is to ask what kinds of questions your prospects have at each phase. Who hasn’t had the experience of being chased out of a showroom by a pushy salesperson? What Is Intent in the B2B Customer Journey?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62