Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Subscriber RFM (recency, frequency, monetary).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Only B2B

OCTOBER 20, 2020

Many companies can assign the ranks as Hot, Cold and Warm leads or simply A, B, C, D. Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. So, B2B marketer (Sales team too) knows very well, if they generate lots of weak leads they are into real trouble. Leads Are Weak.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Customer Experience Matrix

APRIL 9, 2014

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it doesn''t support a/b splits within the flows.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Martech Advisor

MARCH 26, 2020

With the help of AI-based methods like machine learning (ML), deep learning, and natural language processing (NLP), we have seen some significant improvements in content curation, email marketing, digital advertising, analytics, and overall customer experience (CX). Learn More: How Will AI Shape Personalization in 2020?

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

chiefmartech

FEBRUARY 6, 2017

Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. There are two factors I suspect are at play here: The recency effect. Now I’d like a full-time role in martech. promoted from within.

Consulting 40

Consulting Marketing Proposals Ideal Customer Profiles Work Management 40

Adobe Experience Cloud Blog

JULY 16, 2012

You create one ad that has everything in it and then you start to do A/B testing. And whether you talk about Penguin or Panda, there is a move towards QDF and QDD, Quality Deserves Freshness, which is recency, and QDD, which is Diversity – Quality Deserves Diversity which is diversity search results. We call this a mega ad.

Facebook 48

Facebook Enterprise Management Ads Marketo 48

Martech

MARCH 15, 2023

When you dig a little deeper you notice that 40% of those visitors are from India and Russia and are most likely bots.” “Unlike computers, humans are emotional creatures that have embedded experiences, which means their interpretation of data can be led by things like assumptions and recency bias. How do they get it wrong?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Lead Ranking Marketing Agencies 1 93