Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? What kind of data will you find in Litmus Email Analytics?

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? This is what an A/B test looks like on the Convert Dashboard. “A”

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate Paid Search Agency 52

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Not at all.

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. The average person receives 121 emails per day.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. You can gather data on user behavior and preferences by showing version A to one group and version B to another. Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies.

Product 65

Product Ad Building CTR Allocation 65

Litmus

JUNE 8, 2021

When someone first opens up the Apple Mail app, they’ll get a message prompting them to either “Protect Mail activity” or “Don’t protect Mail activity.”. What we do know is this affects any email opened from the Apple Mail app—no matter which email service is used such as Gmail or a work account. Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JUNE 7, 2022

And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ). Litmus’ email client market share data shows the Apple Mail client—on iPhone, Mac, and iPad devices—with nearly 60% of combined email opens as of April 2022. MPP adoption keeps climbing.

Privacy Protection 84

Privacy Protection Email Marketing Privacy Work Management 84

Hubspot

MAY 18, 2021

Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. What day/time are your open rates higher? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Conduct A/B testing. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101

SendX

FEBRUARY 21, 2020

2 Automate Your Campaigns With automated emails getting 119% higher click rates than broadcast emails, does it really come as a surprise that the majority of brands nowadays rely on email automation? . #2 Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? It really shouldn’t.

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Other metrics need to be measured every month.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Only B2B

AUGUST 21, 2023

This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Litmus

JULY 2, 2021

One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens. Here’s how you can create a reliable opens audience using Litmus to prepare for the coming changes.

Privacy Protection 88

Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

SendX

JULY 30, 2021

You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. You need attention-grabbing titles on both channels, whether you’re trying to get users to open an email or click on a page. What Is SEO? Why Should You Invest Into SEO? It’s a goal-oriented approach.

Email Marketing 211

Email Marketing SEO Work Management Marketing Management 211

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Optinmonster

JUNE 4, 2021

The right timing can largely affect your campaign’s open and click-through rates. Do you want to send emails at the right time so more people read your marketing messages? If you want your emails to have a big impact, you need to send them when most people check their inboxes. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. Litmus Email Analytics. Get insights ?.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. The key to success lies in understanding the intricacies of email marketing and leveraging them to your advantage.

Email Marketing 59

Email Marketing Brand Identity Branding Trigger Marketing 59

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. We'll also walk you through the anatomy of an effective drip campaign and share some common campaigns you can start using today. Why Are Drip Emails Essential for E-Commerce Email Marketing?

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SendX

JULY 29, 2021

You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. You need attention-grabbing titles on both channels, whether you’re trying to get users to open an email or click on a page. Make it Personal with a Video. Tell a Story. Use Content That Is Mobile Friendly.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Biznology

SEPTEMBER 14, 2020

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. A/B test subject lines and sender addresses.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

SugarCRM

JANUARY 4, 2016

Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing.

Statistics 50

Statistics Open Rate Lead Ranking Click Rate 50

SendX

APRIL 26, 2021

Social media has grown at an exponential rate over the last ten years. However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. Is email marketing still relevant? The short answer is yes, and the long answer is still yes.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration. That’s the essence of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake.  Every time you push ‘send,’ you can expect nearly half of all recipients to open it on a mobile device.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

DECEMBER 11, 2023

With its ability to analyze historical customer engagement patterns – such as open rates, click-through rates, and conversion rates – predictive AI can identify the best moments to send emails to individual recipients. One marketer reported how their A/B testing improved 10x using generative AI in email marketing.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Navigate the Channel

JANUARY 12, 2024

In a late 2022 poll, around half of marketing professionals surveyed reported a  two times improvement rate in their email marketing campaigns’ ROI , “leaving no doubt why email has maintained its claim to fame for decades.” According to a study by Statista, personalized emails have an open rate of 18.8% according to Statista.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

ClearVoice

JANUARY 8, 2024

That’s where key performance indicators (KPIs) and analytics tools come in. When asked, “How are your New Year’s resolutions coming?” ” the cynic in us would say, “Give it a month or two, then watch them fizzle into oblivion.” Improved decision-making: Make data-driven adjustments promptly.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Anyword

FEBRUARY 7, 2022

However, once these attempts are made, any non-responsive contact should be deleted so as to improve your open rate. For some of us, it’s prehistoric, but email marketing is actually one of the most cost effective marketing tools of our era. But at the heart of any successful email marketing effort is top notch email copywriting.

Copywriting 98

Copywriting Email Marketing Paid Search Agency Landing Pages 98

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52