Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

NOVEMBER 19, 2020

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Combine Customer Journey Analysis with A/B Testing. What’s Next?

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 111

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 111

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

SendX

NOVEMBER 4, 2020

At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns. Mailchimp Essentials ($9.99/month)

Work Management 288

Work Management Marketing Management Email Marketing Planning 288

Marketing Insider Group

MARCH 11, 2024

A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. Here’s a stat to chew on: US marketers are now spending 41.9%

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? An email newsletter gives old content a new purpose and resurfaces it to your audience.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Convert

MARCH 22, 2022

Hard truth: Outsourcing your A/B testing does not guarantee growth. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. In this article, we’ll show you that secret sauce — a clear step-by-step blueprint to collaborate and partner with the best CRO or A/B testing agencies.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Biznology

NOVEMBER 17, 2017

Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest. Use your analytics. This will mostly be in the hours after the email is sent, so you’ll want to evaluate this in combination with the A/B testing mentioned above. Another area where gathering data is a good thing.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Marketing Insider Group

FEBRUARY 14, 2023

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. Safe to say you have a tough crowd… So those few characters matter – a lot!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Martech

AUGUST 15, 2023

LinkedIn: Ben B l oom (2.5K followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. K followers) X/Twitter: @zwe n the (1K followers) Newsletter: The Storyteller’s Edge Get MarTech! Membership is free.

Enterprise Management 96

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 96

Hubspot

MAY 18, 2021

Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Price explains, "With analytics that go beyond opens and clicks. Conduct A/B testing.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. Email marketing plays a crucial role in generating and nurturing leads for your business.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SugarCRM

JANUARY 4, 2016

It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. A proper A/B testing strategy can help you achieve key goals (e.g. But how do you answer questions like these?

Statistics 50

Statistics Open Rate Lead Ranking Click Rate 50

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Interested in more email analytics insights? Here are a few examples of emails that could benefit from the read rate: Editorial emails or newsletters. What is read rate? Don’t know what read rate is? Not at all.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

SalesGrape

JANUARY 4, 2024

Among the myriad strategies available, outbound appointment setting stands out as a powerful tool to guide leads through the sales funnel. This article delves into the intricacies of nurturing leads using outbound calling. Understanding Outbound Appointment Setting Outbound appointment setting is a proactive approach to engaging potential customers.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Leads 52

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. Updated for January 2022.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. What: Conduct A/B testing on website pages. What You Could Do Before (and still can).

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. Analyze User Behavior: The next step is to analyze user behavior on your website or landing page using tools like Google Analytics. What is CRO?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? If you want your emails to have a big impact, you need to send them when most people check their inboxes. The right timing can largely affect your campaign’s open and click-through rates. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

APRIL 5, 2024

Are you not getting the desired results out of your A/B test experiments? A lot of businesses make A/B testing mistakes that cost them their time and money, mostly because they don’t know how to run them correctly. A/B testing is an amazing way to improve your website conversions. Let’s get started!

Top of Funnel 62

Top of Funnel Case Studies Marketing Analytics Tools Case Study 62

Litmus

JULY 2, 2021

One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. If you have access to Litmus Email Analytics , you can create a new tracking code—or leverage past tracking codes—to see what percentage of your subscribers use Apple Mail to open emails.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Stevens & Tate

APRIL 18, 2024

Conducting a website audit is an essential task if you’re looking to enhance your online presence. A comprehensive audit helps you understand key areas of improvement and optimization across various aspects of your website. In this article, we’ll explore how to audit a website effectively by focusing on these major components.

Marketing Websites 52

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

OCTOBER 28, 2014

The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study. Sign up for a newsletter? One A/B test resulted in a 20% increase in clicks when they changed their button copy to reflect the next logical step.

Peer-to-peer 167

Peer-to-peer CAN-SPAM Click Rate Case Studies 167