Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ClearVoice

SEPTEMBER 18, 2023

That means optimizing your content for voice search should become a standard practice for your business. You can do this by: Using natural language Targeting long-tail keywords Providing concise and direct answers to commonly asked questions. As of right now, AI is the single most important trend in content marketing.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101

Convert

AUGUST 18, 2021

So you’re looking to buy an A/B testing tool. This way, you can streamline your decision-making and find the best A/B testing tool for your investment. What Are A/B Testing Tools? A/B testing tools: Allow you to split test 2 (or more) elements on your website, to see which converts best. How Can You Set Up an A/B Test?

Privacy 95

Privacy A/B testing Pricing Price 95

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites. Configure Your Blog.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Leadspace

SEPTEMBER 14, 2019

How long will it take to accomplish? Instead of calling someone, they see a Facebook ad promoting your product or service and click over to your website. It’s a much less intrusive form of marketing and is increasingly popular and successful. Who in the company will be responsible for this? A particular person or a team or department?

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

MAY 20, 2020

Since then, I’ve reclaimed that radio time on the morning commute to focus on marketing-related podcasts (I still need sports content after a long day). It just won’t happen overnight. This article is a story of growth. The politics, the nasty comments between friends and family. I had enough. So I changed my social media habits. .

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Single Grain

APRIL 17, 2020

More Resources: What Is A/B SEO Testing? The question we've been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip in organic traffic to your website. In a potential downturn where every incremental change matters, their loss can be your business’s gain.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

ClearVoice

APRIL 15, 2019

As you may know, there are two main SEO tool subsets: Analytical / backlink tools. In last week’s #MarTechMonday post we looked at two tools that fit within the analytical and backlink building toolset, where we reviewed Majestic and Ahrefs SEO tools. Are there tutorials, demos, or webinars? Optimization-focused tools.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. So let’s look at an A/B and an A/B/n test and how they compare, and the subtle differences in multivariate testing. With an A/B test , we test a single variation page vs the original control design. But how can you start testing faster?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Hubspot

APRIL 5, 2013

When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. Especially for a small business.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

NOVEMBER 23, 2011

As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. You know why?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Single Grain

JULY 5, 2023

Updated July 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin! To jump straight to the marketing prompts, click here.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. In case, you missed the recording, here it is: View the webinar recording. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! That’s how you invite comments.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. If you've struggled with driving traffic to your website, you're not alone. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Keeping up with the latest B2B Sales and Marketing terms is no simple task. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Keeping up with the latest B2B marketing and sales terms is no simple task. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

JANUARY 13, 2014

Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. And trust me, there will be failures.). This post can help you become more agile. Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? heck, even marketing acronyms. 4) B2B (Business-to-Business).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

JUNE 10, 2021

Analytics Tools. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Outgrow

JUNE 1, 2021

But as they say, nothing good ever came off anything easy. So while you’re trying to tweak and prime your B2B lead generation strategy to give you the best results, we came up with a gift for you - a wholesome guide on how you can improve your B2B lead generation campaigns! . Let’s see what we’ve got. . What Is B2B Lead Generation?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. Hope you enjoy it. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28