Remove a-b long-tail
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

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How one tech company is doing marketing without cookies

Martech

You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. “You You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Do I even need to hit 95?

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Mobile-friendly sites will show up higher in search results.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

By leveraging sophisticated data analytics and machine learning algorithms, cloud manufacturing software can analyze past consumer behavior patterns to anticipate future trends and demands. For digital marketers, it is the key to understanding how their customers think, act, and interact with brands.

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3 Google Analytics Hacks to Optimize and Measure Your Outbrain Campaigns

Outbrain

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here.

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How to Optimize Content for Generative AI

Convert

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Let’s try to figure this out! What are generative AI engines? It relies too much on people’s clicking ads and organic results.