Remove a-b long-tail
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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. In response, the search and web ads giant is revamping its search engine results page (SERP).

PPC 62
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

Tactics 75
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40
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6 Uncommon Ways to Use Data to Guide Your Marketing Decisions

Convert

But, one creative way of using PPC data would be to identify these shortcomings and make the necessary changes based on what’s been shown to work. Furthermore, these small changes can ensure substantial savings in the long run. RECOMMENDED RESOURCE : 7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40
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The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success

Valasys

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Start by asking yourself: What are you looking to achieve with your campaign?

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10 Best Practices for Paid Search Conversion Rate Optimization

Outbrain

This whole process involves optimizing your pay-per-click ads (PPC), landing pages, and even your website design for the benefit of your customers (and of course, your business). Read on to discover the pros and cons of pay-per-click ads, and then see our top tips for getting the best conversions out of your PPC campaigns.