Remove a-b long-tail
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

Tactics 75
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How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Do I even need to hit 95?

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3 Google Analytics Hacks to Optimize and Measure Your Outbrain Campaigns

Outbrain

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

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What Is Organic Traffic and How Does It Work?

seo.co

Source: Google Analytics. Will you use a combination of head keywords and long-tail phrases? . + Position and Click-Through Rate (CTR). + The Caveats. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. As much as 53.3 Why Is Organic Traffic Valuable?

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How to Optimize Content for Generative AI

Convert

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Let’s try to figure this out! What are generative AI engines? It relies too much on people’s clicking ads and organic results.