Remove a-b long-tail
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

Tactics 75
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How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

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The Future of Content Marketing: Trends and Predictions for the Next Decade

ClearVoice

That means optimizing your content for voice search should become a standard practice for your business. You can do this by: Using natural language Targeting long-tail keywords Providing concise and direct answers to commonly asked questions. As of right now, AI is the single most important trend in content marketing.

Trends 101
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The 9 Benefits of Choosing the HubSpot CMS as Your Website Platform

SmartBug Media

Many organizations are bouncing from different tools to manage social media, their websites, customer data, sales analytics, consumer emails, blog posts, landing pages, live chat, and a myriad of other digital efforts. So, let’s take an objective look at a few of the features that make it a top choice for many organizations.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Do I even need to hit 95?

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3 Google Analytics Hacks to Optimize and Measure Your Outbrain Campaigns

Outbrain

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

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All About A/A Testing: Why and When Should You Run A/A Tests?

Convert

A/A testing allows you to test two identical pages against one another and can be extremely useful when setting up a new A/B testing tool. Convert provides both A/A and A/B testing capabilities, to ensure that you have everything you need to successfully design and develop a high converting website. A/A testing can be used to.

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