If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. You need to be committed to creating content consistently, like clockwork, and it should be powered by a purposeful SEO strategy. That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business. Get a good handle on your inbound marketing analytics. MORE >>

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. While the term "engagement" is thrown around a lot in marketing (and for good reason!), It's a huge miss not to ask them about the conversations they're having, prospect pain points, and learn who the best prospects are and how to market to them. Publishing a ton of content, and then abandoning ship. 11 Ways to Screw Up Your Inbound Marketing. MORE >>

'So, like most small businesses, at one point, we found ourselves with a very small marketing budget. Of course, we already had Google Analytics and Google Webmaster Tools setup on our site, But what else did I need? How about a heatmap? How ‘bout a heatmap filtered by browsers? Or a Scrollmap? Should I go after the Fat Head keywords , the Chunky Middles, or the Long Tails ? Maybe you''re in a different situation. iPerceptions.com - Also a Free Sign up. Plus they have a 14 day Free Trial. More on this in a moment. MORE >>

Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. We all know that when consumers look for a product or service, they turn to search engines for answers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. MORE >>

In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. and reading this before July 4th, have a terrific holiday. The American Marketing Association has data that says sales people spend 30 hours a month creating their own sales materials and that 90% of marketing deliverables aren’t used by sales. When prospects call about my SEO services, I always ask if they're running a pay-per-click (PPC) campaign. We lost a lot of money and didn't get that many leads.". Note: This is known as an A/B split test. MORE >>