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NOVEMBER 17, 2011 [A/B, Analytics] The Ultimate Guide for Mastering Long Tail Search
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords? Why Target Long Tail Keywords?
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FEBRUARY 17, 2012 [A/B, Analytics] 9 Ways to Make Your Marketing Analytics Actionable
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them.
JUNE 8, 2013 | NUSPARK
[A/B, Analytics] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 7, 2013 | BLOG MY CALLS
[A/B, Analytics] The Holy Grail of Free Tools for Startups and Optimization Checklist
APRIL 5, 2013 | HUBSPOT
[A/B, Analytics] The Top 8 Priorities for Any One-Man Marketing Team
MARCH 29, 2013 | HUBSPOT
[A/B, Analytics] 10 Ways to Drive Instant Results With Inbound Marketing
FEBRUARY 17, 2012 | HUBSPOT
[A/B, Analytics] 9 Ways to Make Your Marketing Analytics Actionable
JANUARY 3, 2012 | HUBSPOT
[A/B, Analytics] 10 Ways Small Business Marketers Can Crush Big Competitors
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| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 [A/B, Analytics] 57 Things You Can Do Right Now to Improve Your Website
This way people can click it using a smartphone and can easily call you. Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Google Analytics). Design.
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MARCH 29, 2013 [A/B, Analytics] 10 Ways to Drive Instant Results With Inbound Marketing
A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too.
| | HUBSPOT
APRIL 5, 2013 [A/B, Analytics] The Top 8 Priorities for Any One-Man Marketing Team
You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. Especially for a small business. Think of your marketing like a road trip -- you wouldn’t start driving until you’ve found your destination, and mapped out the most effective route to get there.
| | NUSPARK
JUNE 8, 2013 [A/B, Analytics] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), On the shelf were multiple SRDS books; each one the size of a phone book. Need a radio station in Miami?- Need to find a prospect? Dial a phone and make friends with a gatekeeper. Analytics.
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HUBSPOT | TUESDAY, JANUARY 3, 2012 [A/B, Analytics] 10 Ways Small Business Marketers Can Crush Big Competitors
If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. You need to be committed to creating content consistently, like clockwork, and it should be powered by a purposeful SEO strategy. That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business. Get a good handle on your inbound marketing analytics. MORE >>
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011 [A/B, Analytics] 11 Ways to Totally Screw Up Your Inbound Marketing
There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. While the term "engagement" is thrown around a lot in marketing (and for good reason!), It's a huge miss not to ask them about the conversations they're having, prospect pain points, and learn who the best prospects are and how to market to them. Publishing a ton of content, and then abandoning ship. 11 Ways to Screw Up Your Inbound Marketing. MORE >>
HUBSPOT | THURSDAY, DECEMBER 29, 2011 [A/B, Analytics] 12 New Year's Marketing Resolutions You Can Actually Keep
Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. We all know that when consumers look for a product or service, they turn to search engines for answers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. MORE >>
BLOG MY CALLS | FRIDAY, JUNE 7, 2013 [A/B, Analytics] The Holy Grail of Free Tools for Startups and Optimization Checklist
'So, like most small businesses, at one point, we found ourselves with a very small marketing budget. Of course, we already had Google Analytics and Google Webmaster Tools setup on our site, But what else did I need? How about a heatmap? How ‘bout a heatmap filtered by browsers? Or a Scrollmap? Should I go after the Fat Head keywords , the Chunky Middles, or the Long Tails ? Maybe you''re in a different situation. iPerceptions.com - Also a Free Sign up. Plus they have a 14 day Free Trial. More on this in a moment. MORE >>
DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011 [A/B, Analytics] The One Reason Your PPC Campaign Isn’t Working
In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. and reading this before July 4th, have a terrific holiday. The American Marketing Association has data that says sales people spend 30 hours a month creating their own sales materials and that 90% of marketing deliverables aren’t used by sales. When prospects call about my SEO services, I always ask if they're running a pay-per-click (PPC) campaign. We lost a lot of money and didn't get that many leads.". Note: This is known as an A/B split test. MORE >>
- [A/B, Analytics] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
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