The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords? Why Target Long Tail Keywords?
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
SEPTEMBER 30, 2015
Not because it's a passing fad, but because it works. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Intuitively, this isn’t a surprise. Did they download a few pieces of content? To your blog?
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Start blogging, and strive for a frequency of three to four times a week. Track and test all of your activities so you can get a more accurate gauge of what's working. Add visual calls-to-action to your site.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Need a radio station in Miami?-
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
If it is, the rest of the page gives tips as to why. This way people can click it using a smartphone and can easily call you. Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. 7. Make your logo a clickable link to your home page. Start using a web reporting tool (i.e. Content.
10 Ways Small Business Marketers Can Crush Big Competitors
JANUARY 3, 2012
If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. You need to be committed to creating content consistently, like clockwork, and it should be powered by a purposeful SEO strategy. Get a good handle on your inbound marketing analytics. But why not dream big?
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
This is a January 2015 update to the original April 2014 post. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Not at all.
11 Ways to Totally Screw Up Your Inbound Marketing
NOVEMBER 23, 2011
There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. While the term "engagement" is thrown around a lot in marketing (and for good reason!), the sales team engages with these prospects every single day. You know why?
12 New Year's Marketing Resolutions You Can Actually Keep
DECEMBER 29, 2011
Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. 1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. How will your business keep up?
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. Finally, there's a full transcript of the session at the bottom. I'm Dharmesh, and I'm a total geek. Do me a favor.
Benefits of Bidding on Brand Terms
SEPTEMBER 30, 2015
First, let’s look at the benefits of bidding on branded terms: Owning real estate and proving to be a leader. By showing in both paid and organic listings, you’re taking up key real estate in the SERPs, blocking out competitors from owning the space and reassuring the searcher that you’re a relevant brand. The more times a consumer is exposed to your brand, the better. Unlike organic, PPC ads are a quick way to A/B test your messaging and learn what resonates with customers. Impact on the overall business (online and offline). Consider your competition.