KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. Here are some of our best tips to get you started.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics 52

Statistics A/B testing Sample Stats 52

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 186

Social Networks Business Work Management Social Media 186

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He is the author of “76.5

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

FunnelEnvy

JANUARY 19, 2018

Before coming to us, they accelerated A/B testing on the page. I advised them of our conversion optimization approach – the types of A/B tests that we could run and plan to recapture their lost conversions. Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. Pricing Page.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Maybe an option for LinkedIn?

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Convert

MARCH 30, 2023

Craig is unavailable for comments … but here’s what he shared on LinkedIn! When the initial announcement came, this is exactly what many of us interpreted the “remain excited about doing more with A/B testing” statement to mean. One that plays nice with other A/B testing tools too. But has the zombie truly risen?

Optimization 94

Optimization Google API Opt-out 94

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration. That’s the essence of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Convert

NOVEMBER 9, 2022

It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). GO came, it saw, it conquered… Google Optimize did to experimentation what Google Analytics did to data collection and measurement. Is it true? Here’s the “Full Story”.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

Only B2B

AUGUST 21, 2023

In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. It’s not just about setting up meetings; it’s about ensuring those meetings are with the right prospects who have a genuine interest in your offerings. This approach fosters stronger relationships and builds trust.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Launch Marketing

MAY 25, 2022

For example, you might write a post that says “Looking for more ways to A/B test? With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? The second post focuses on the keywords “A/B testing” and “B2B tech.”

Social Media 125

Social Media Optimization Media SEO 125

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

FEBRUARY 7, 2022

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. While he had a limited number of slots for a LinkedIn post-poll, he didn’t mention web systems. In many cases, they’re prominent parts of customer journeys.

Multi-Channel 96

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 96

SalesIntel

DECEMBER 6, 2023

For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. This practice is indispensable, as it ensures that the data on which critical decisions are based remains trustworthy and precise. Firstly, it significantly elevates data accuracy and quality.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Only B2B

AUGUST 21, 2023

Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

SmartBug Media

JULY 28, 2023

Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Outgrow

JANUARY 11, 2021

5) Dedicated dashboard for end-to-end analytics. Is the drying pipeline of leads giving you stress and anxiety attacks? Well, you’re not alone. According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

JANUARY 16, 2020

For the sake of this example, let's use LinkedIn. Look at your analytics to learn more about your target audience(s). Look at your analytics to learn more about your target audience(s). Did you know that Google Analytics has a section that lets you know the interests of your website visitors ? And I think it's hilarious.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Rev

JUNE 14, 2019

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Martech

SEPTEMBER 9, 2022

In some ways, it almost looks like a nascent LinkedIn. Is HubSpot going head-to-head with LinkedIn, at least within the parameters of marketing and marketing operations, sales and service? There are more focused use cases we think we can deliver from a community perspective that LinkedIn under-addresses today.”

Marketing Automation Services 106

Marketing Automation Services Communities Hubspot Enterprise Management 106

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

SmartBug Media

MARCH 4, 2020

By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. This might be Facebook, Twitter, LinkedIn, or Reddit. Example: utm_source = linkedin. If you’re a marketer, your job doesn’t stop at driving traffic to your site. Here’s where UTM parameters become invaluable.

Hubspot 95

Hubspot Contacts Multi-Channel Advertising Mediums 95

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to. John’s views struck a chord with me.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Sprout Social

OCTOBER 19, 2023

Machine learning (ML) algorithms now automatically conduct A/B tests on different ad variations to continuously optimize ad campaigns by learning which elements perform best for different customer segments. AI is also helping social teams understand and respond to audiences better. This leads to more targeted, personalized ads.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space. What is a ‘nudge’ in behavioral economics?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52