B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Most recently, Marketo just announced their lead management solution. But does the B2B need the same platform components as B2C?)
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