Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

ClickZ

JUNE 17, 2020

Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform. This list is not – by any stretch of the imagination – comprehensive in terms of the sheer number and scope of martech companies that use AI. Now, for the list.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. You are running a campaign on social media. As a CRO, you focus on conversions.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Hubspot

APRIL 13, 2012

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually. many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

APRIL 17, 2018

Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets. In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. My Interview Approach. During interviews, I put a lot of stake into each candidate as an individual.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

JULY 27, 2018

I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. I realized that it was a viable career path, and I had the chops to make it happen full-time.” — Brent B., As a freelancer, how do you make money?

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Optinmonster

MARCH 11, 2024

TrustPulse works seamlessly with all popular website and email marketing platforms including: WordPress Shopify WooCommerce BigCommerce Mailchimp AWeber HubSpot ActiveCampaign ClickFunnels LeadPages OptinMonster Pricing: TrustPulse’s plans start at $5/month. 88% of consumers trust user reviews as much as personal recommendations.

Tools 67

Tools Work Management Marketing Management Best Practices 67

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Brands need a video marketing strategy — this idea isn’t new.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Martech Advisor

OCTOBER 7, 2019

An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics. In short, the role entails you to have both – creative and analytical attributes, i.e., a marketing automation specialist is part artist and part scientist. The Role of a Marketing Automation Manager.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

ConvertKit

DECEMBER 31, 2019

Landing page testing (often called split testing or A/B testing) is the process of running experiments to compare two versions of a landing page to find out which variation converts the most visitors. Think about the last time you created a landing page. How did you decide what to include? One landing page, to go—hold the pickles.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. While a tool like OptinMonster can get your offer in front of the right people, you still need the offer. What Is a Lead Magnet? Why Every Business Needs a Lead Magnet.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Ranking Lead Scoring 145

Hubspot

AUGUST 20, 2020

And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can't resist the list. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. decisions, decisions. The Listicle.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Single Grain

NOVEMBER 16, 2023

Updated November 2023. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Software as a service products often involve complex technologies and solutions. SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever. Earned media. Paid media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

OCTOBER 10, 2014

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. You can see he wears a lot of hats.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Convert

OCTOBER 25, 2022

The mindset needed to do your best optimization work How to (and not to) form hypotheses How to ensure your A/B test results are valid The priority of what and where to test Psychology-based persuasion techniques. Browse the list below to see what topics are covered and jump to the sections which pique your interest using the hyperlinks.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Lucidchart. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

accelerate agency

OCTOBER 27, 2021

To answer that, let’s start by asking something a bit simpler: what is SEO? SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

To answer that, let’s start by asking something a bit simpler: what is SEO? SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

accelerate agency

APRIL 27, 2021

To answer that, let’s start by asking something a bit simpler: what is SEO? SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Webbiquity

MAY 16, 2017

Publishers get moderation and analytics plus a way to monetize comments on their content. Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Google Review Count: 245. Google Review Count: 221.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. Conversion Optimization Tip 1: Learn how to run an A/B test properly. Image source.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Webbiquity

MARCH 30, 2017

Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “The nofollow Chrome extension is very simple and highlights the links that are nofollow, directly in your browser.

Google 100

Google Best Practices Work Management Sample 100

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Lucidchart. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. Lucidchart. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92