SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. Does your SaaS business have a free trial marketing strategy?

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SocialPilot

APRIL 22, 2024

But that doesn’t mean that these time frames will work for everyone. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time. Do you know what the optimal Reel posting timing is for your brands?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. You’d do it in a second, right? Prefer video? But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 74

Examples Webinar Metrics Marketing & Strategy Landing Pages 74

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. Does your SaaS business have a free trial marketing strategy?

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Rev

AUGUST 2, 2023

Yes, there are some key ingredients like patience, persistence, persuasion and hard work. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Then we’ll end by looking at specific prospecting techniques that can help you secure more leads and close more deals.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG is a new paradigm.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Circle Studio

MAY 9, 2019

Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving user experience.

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Sprout Social

AUGUST 19, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic.

Stats 133

Stats Examples Tips Top of Funnel 133

Marketing Insider Group

AUGUST 3, 2020

Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. However, one of the most limiting aspects of traditional A/B testing is the fact that only a small number of variants can be tested against each other at any given time. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly Whatever your approach, make sure your entire team is able to see analytics every day. Use bookmarklets.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. As a marketing team, you need tools to help. Drip campaigns.

Email Marketing 123

Email Marketing Automation Tools Planning 123

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. Letting 2 billion (with a B!) What is YouTube Analytics? YouTube analytics is where you can find all of the important metrics about your channel. potential pairs of eyes on your business slip away? Watch Time.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5.

Practices 96

Practices Examples Best Practices Outreach 96

ClickZ

DECEMBER 3, 2019

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How will AI work with our existing platform? How can AI help with my email content?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope. Static and short-sighted.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Bringing the marketing automation process into your team How does marketing automation work?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

SmartBug Media

MARCH 4, 2024

Here are four customer retention strategies to help boost retention and, subsequently, business growth. Here are some tips to help you analyze purchase history effectively: Segment your customers: Use HubSpot's segmentation tools to group customers based on their purchase history.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Oktopost

NOVEMBER 3, 2020

What can you do to ensure your holiday greetings (and offerings) not only stand out in your prospective customers’ inboxes but also help drive sales? This includes lead capturing tools, email analytics integration, and an up-to-date email database along with the publishing and tracking services you will need to use. Plan ahead.

B2B Sales 125

B2B Sales Top of Funnel Examples B2B 125

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness. It shows you if your marketing is working and where you can make changes to improve its effectiveness. Table of Contents What Is Split Testing?

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

FunnelEnvy

MARCH 18, 2024

Think about the Greek gods, for example. Rather than a one-off project, consider it an investment – once you have them, the benefits of working with them increase over time. Buyer personas help you map out their needs and preferences at each stage. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers. Learn how to leverage data and analytics to shape and optimize your buyer’s journey.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

FunnelEnvy

OCTOBER 30, 2023

Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. Read on for an overview of how AI is revolutionizing A/B testing, making it faster, eliminating more guesswork, and ultimately improving results.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! But why limit the celebration to just one week?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111