Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Go Beyond SEO

APRIL 10, 2024

In this section, we will explore effective strategies that can help you optimize your online presence and reach your target audience. Digital marketing analytics are essential for measuring the success of your campaigns and making data-driven decisions to improve your strategies.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Ideal Customer Profiles Marketing Analytics Tools 78

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 181

Social Networks Business Work Management Social Media 181

Scoop.it

MARCH 9, 2021

They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want. From time to time it is important to perform a wellness check of sorts for your Twitter account. The ins and Outs of Conducting a Twitter Audit. Let’s get started.

Twitter 54

Twitter Ideal Customer Profiles Profiling Demographics 54

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Content was updated August 9, 2019.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses.

Analytics 83

Analytics Banners Privacy Allocation 83

NuSpark Consulting

JULY 28, 2023

In my experience, this strategy can be incredibly effective. From my client work, here are a few key benefits to using Lookalike Audiences: Efficiency and scale : It can be a cost-effective way to scale your campaigns, reaching more of the right people without needing to know exactly who they are.

Ad Frequency 130

Ad Frequency Ideal Customer Profiles Privacy Work Management 130

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Or you want $Y in revenue by the end of the year. But how are you getting to those targets? That’s where your marketing program’s key performance indicators (KPIs) come in.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 99

Twitter Traffic Ad Building Tips 99

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convert

NOVEMBER 8, 2021

Why Is Cross-Domain Tracking an Important Concept in A/B Testing? In this case, we need to instruct it to share the values of the domain A cookie with the cookie of domain B, turning the first-party cookie into a third-party cookie. This is what cross-environment tracking is all about.

Domain 52

Domain eCommerce Conversion Privacy 52

PureB2B

MAY 30, 2022

By constantly applying A/B testing and upgrading methods to the funnel, they can optimize the efforts of the sales and marketing department. By constantly applying A/B testing and upgrading methods to the funnel, they can optimize the efforts of the sales and marketing department. Building a lead development system.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Only B2B

AUGUST 25, 2023

In a world saturated with marketing noise, businesses are seeking more effective ways to stand out and make meaningful connections. This guide will walk you through the steps of building an effective ABM framework. That’s the essence of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Optinmonster

FEBRUARY 11, 2024

Plus it’s very cost effective. Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. How can you avoid becoming one of those? Best of all, email marketing is affordable.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

KoMarketing Associates

SEPTEMBER 22, 2021

From the WPromote Report: WPromote asked B2B marketers which digital marketing channels they plan to increase budget for in the next year, followed by which marketing channels are most effective at driving revenue. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Only B2B

NOVEMBER 3, 2023

Crafting an effective B2B content marketing strategy on this platform can pave the way for enhanced brand visibility, trust-building, and lead generation. This blog explores the intricate domain of B2B content marketing on LinkedIn, elucidating best practices and strategies for achieving exceptional outcomes.

Linkedin 62

Linkedin Practices B2B Marketing B2B Thought Leadership 62

Only B2B

AUGUST 21, 2023

Effective strategies are needed to overcome these hurdles and ensure that valuable resources are invested in interactions that have the potential to yield substantial returns. In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. This approach fosters stronger relationships and builds trust.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

RebelMouse

MARCH 12, 2024

RebelMouse's social scheduling features let you link your email, Facebook, and X (Twitter) accounts to ensure publishing consistency and maximum engagement from a single hub. RebelMouse's comprehensive analytics tracking helps you understand what resonates with your audience on each platform, tailoring your content strategy.

CMS Development 97

CMS Development Industry CMS Template Lead Scoring 97

Webbiquity

JULY 30, 2020

Here’s an effective eight-step approach to creating a marketing plan for your event. For example, if it has a third-party certification — like the ISSA’s G B AC Star , an outbreak prevention accreditation — you will want to include the logo on your website. Plan for a Strong Web Presence. Have a Serial Content Strategy Ready.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Brandpoint

OCTOBER 14, 2022

Pages per session How to track it: Google Analytics –> Audience –> Overview Pages per session tells you how many pages the average visitor sees during one session on your website. More/better/higher content engagement. It’s one of our favorite success metrics when it comes to content marketing.

Marketing Analytics Tools 154

Marketing Analytics Tools Content CMS Development Lead Scoring 154

SmartBug Media

NOVEMBER 21, 2022

When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. As you look to enrich your data, there are several technologies available, including: D&B Hoovers. Predictive Analytics. It's important to know exactly what an ABM approach looks like before embarking on the journey.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 105

Social Media Advertisements Advertising Tools 105

SendX

SEPTEMBER 21, 2020

Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate the most profit. Email is also very effective when it comes to customer acquisition: it’s 40X more effective than Twitter and Facebook combined.

Paid Search Agency 201

Paid Search Agency Email Marketing Work Management Marketing Management 201

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

MARCH 9, 2017

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

MAY 20, 2013

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Vidyard

OCTOBER 27, 2019

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. What Video Metrics Matter Most for Your Program? Let’s explore both.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Marketing automation software enables you to effectively segment and manage large email lists. Guest post by Igor Zagradanin. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Launch Marketing

JULY 26, 2019

Emily: Another important part of the ROI of content is the amplifier effect and how far that content can get you. What are some ways that organizations can measure content marketing effectiveness or ROI? Pinpointing goals for your content is a great first step that will inform the direction, purpose and voice of your content.

Top of Funnel 63

Top of Funnel Effectiveness B2B Marketing Planning 63

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” ” They hopped on the platform and did their best to make a splash. More than six months later, was the rush worth the payoff?

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91