Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. Contextual content is something that has always been imperative for B2B marketers. This helps them sustain & grow in a highly competitive marketplace.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. The landscape of B2B has changed a lot particularly after the dawn of digitization. Stop adding unnecessary links.”. Ways to Accomplish Landing Page Optimization (LPO).

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. What’s the Problem With Personas?

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Buzz Marketing for Technology

JULY 24, 2008

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Author Index. About JCMC. Zimmerman, A., From shared databases to communities of practice: A taxonomy of collaboratories.

Communities 100

Communities Practices Sample Work Management 100

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Tendency to approach performance-based marketing analytically.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40