Remove a-b long-tail
article thumbnail

How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

article thumbnail

3 Google Analytics Hacks to Optimize and Measure Your Outbrain Campaigns

Outbrain

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Content for Generative AI

Convert

How will online findability change in the course of this year and further on? Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Will there be new tactics to embrace?

article thumbnail

Empower Your SEO and Digital Marketing Strategy with Data

Anyword

A/B testing. Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Ranking dashboards. Algorithms. Trial and error. While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down.

article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. calculators, and pencil erasers. look it up.

article thumbnail

Understanding Google Passages to Get Ahead on The Search Page

accelerate agency

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. Whether running an online retailer or offering free online meeting services, visibility in Google search results is key.

Google 52
article thumbnail

Understanding Google Passages to Get Ahead on The Search Page

accelerate agency

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. Whether running an online retailer or offering free online meeting services, visibility in Google search results is key.

Google 52