Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Biznology

NOVEMBER 17, 2017

Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest. Use your analytics. This will mostly be in the hours after the email is sent, so you’ll want to evaluate this in combination with the A/B testing mentioned above. Another area where gathering data is a good thing.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Marketing Insider Group

FEBRUARY 14, 2023

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. You should also note that email open rates are also affected by the relevance of the deal you’re offering and the day/time you sent the email. The average person receives 121 emails per day. So, how do you do it?

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Stevens & Tate

APRIL 18, 2024

Proper keyword optimization ensures your content appears in relevant searches, boosting visibility and driving targeted traffic to your website. Content Quality : Is your content relevant, useful, and well-written? A positive UX increases engagement, reduces bounce rates, and improves overall satisfaction.

Marketing Websites 52

Marketing Websites Conversion Rate Click Rate Lead Scoring 52

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. Testing Capabilities : Your email service should offer easy A/B testing for subject lines. And it’s even better if you can test your sender names and email content. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Email segmentation is when you organize your email recipients into smaller groups with the purpose of sending them relevant information. This targeted approach creates a more engaging and relevant experience for me.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. And, of course, make your emails relevant. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Launch Marketing

DECEMBER 9, 2020

For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

APRIL 26, 2021

Is email marketing still relevant? Another way to grow your list is to offer valuable content that they’ll engage with. Content-gating is when you require someone to enter an email to access content such as an article or PDF. The short answer is yes, and the long answer is still yes.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. What Is a Case Study? Why Are Case Studies Important?

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Top Rank Marketing

NOVEMBER 9, 2023

When you’re driving organic traffic around terms that matter to your business, that means you are putting your brand in front of relevant and interested people. When you’re driving organic traffic around terms that matter to your business, that means you are putting your brand in front of relevant and interested people.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. Email marketing plays a crucial role in generating and nurturing leads for your business.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Generating demand for your product takes more than a one-off campaign.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

AUGUST 16, 2023

They want to know that their decision to go with product A versus product B is a smart one and one that they can be proud of — not one that haunts their past and may put their job security in jeopardy. And why shouldn’t they? It’s not just about making a sale. They want interactions to be as easy and frictionless as possible.

Ideal Customer Profiles 97

Ideal Customer Profiles Work Management Marketing Management B2B 97

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. The paid version ($11.66

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Businesses that don’t grow soon disappear.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

B2B Digital Marketer

DECEMBER 21, 2023

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Parse.ly

AUGUST 24, 2022

This feature will help you understand which content keeps readers on your site, engaging with more content. If a post has 100 page views, and 45 of those page views lead to the user clicking on another piece of content on your site, it has a 45% recirculation rate. . Metrics describe how people interact with content.

Top of Funnel 52

Top of Funnel Advertising Funnels Click Rate Content 52

Optinmonster

SEPTEMBER 8, 2022

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Email marketing campaigns also cost relatively little to produce compared to constantly churning out social media content or developing your own app. Still not convinced? Let’s say you have a graphic design business.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Convert

FEBRUARY 10, 2022

You can ask friends and family as well as perform A/B testing. Using the A/B testing methodology , you can create two or more product page designs. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. So, how do you make your product pages stand out?

Traffic 97

Traffic Conversion Product Cross-Selling 97

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

ClickZ

MARCH 16, 2023

It’s a big jump, meaning 46% of all people have recently tried something new or changed up. And that’s because we live in a twitchy world where it’s impossible to predict what will happen next. Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers.

Paid Content 131

Paid Content Branding Brand Identity Paid Search Agency 131

Outgrow

MAY 21, 2021

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . You can use it to build beautiful interactive content pieces for your brand. . Examples of interactive content types include calculators , quizzes , graded assessments , polls , surveys , giveaways , and chatbots. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. The most important benefit is detailed analytics. Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

PureB2B

JUNE 20, 2022

A/B test key campaigns. A/B testing has several benefits for lead generation. If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Most things can be A/B tested. A systematic approach is key.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62