Decoding Customers: B2B Buyer Personas Advanced Insight Strategies
FunnelEnvy
MARCH 18, 2024
Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Understanding their journey is where B2B customer insights come in.
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