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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Understanding their journey is where B2B customer insights come in.

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How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Gathering Leads for Sales.

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

revenue, leads, opportunities, etc.). So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). Examples of empathetic B2B companies. The result? They tune them out.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. B2B brands need to own the moment and harness real-time content marketing to be different.

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How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity.

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E-commerce analytics 101: What to look for and why they’re important

Sana Commerce

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.