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Paul Gillin

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Five Facebook Tips for Small Businesses

Paul Gillin

Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. That’s the herd mentality at work.

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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. They include Indium Corp.,

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