The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. omething that works for one company may not necessarily work for another. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work. Version B is the "challenger.".
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
Do you remember your first A/B test on email? I do. For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Confidence Level : 95%.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. Lead Capture Tools. Analytics Tools. Ready?
Your website must adapt based on data
DECEMBER 15, 2015
While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound. wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system. Now, it’s your turn to get in on this as a marketer. love it.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Why a Content Methodology Is Needed III. Components of a Content Methodology V. Create a Content Plan VI. about a culture, listen to. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Create a.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
Using email effectively in your content marketing
MARCH 14, 2016
That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. More on A/B testing below.).
Predictive Marketing Vendors Look Beyond Lead Scores
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. Radius also recently announced a very nice free offering, the CMO Insights Report.
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Both large and small optimizations can make a difference, but in my experience, it''s the radical optimization changes that have the highest potential to earn you more conversions. You might find they pay off in a big way. The median conversion rate is actually 2.35%. Crazy, right?
Want to Learn Marketing Analytics? Start With These 9 Great Resources
APRIL 7, 2015
I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. Here are my favorite go-to resources for continuing my marketing analytics education. 1) The KISSmetrics Blog. What are your favorite resources for learning more about analytics?
The Black and White of Predictive Lead Scoring
SEPTEMBER 14, 2015
We call this the “black box” approach, which is how most predictive lead scoring solutions work. Taking predictive beyond lead prioritization Predictive is powerful only inasmuch as it’s being used. So, letting it only drive prioritization is a waste. Predictive models need to drive workflows that support your teams in producing results. Predictive Lead Generation.
Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
But online is a big place. And who should lead the charge? The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The reality is, if you provide a really stellar online.
Answers to the 19 Most Frequently Asked Questions About A/B Testing
AUGUST 8, 2012
A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. We even got a few suggestions from Twitter (Thanks @hannahnymity )! So here it is, your FAQ to A/B testing.
Get Your Next Promotion with Marketing Analytics
AUGUST 13, 2014
According to Forbes, 2014 is the year of marketing analytics. Last year, Forbes mentioned social media advancements numerous times, though social media was adopted by businesses of all sizes a few years before. think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. Then, create a central place to track it all.
Reinventing the Fathom Website with Creative Conversion
JANUARY 16, 2014
As is common when a company decides to restructure and revamp procedures, establishing and promoting a brand identity was put on the backburner, and marketing and advertising the Fathom brand was lost in the dust to the hustle and flurry of the shuffle. However, this should not have come as a surprise. They were living in a world of user-centered design (UCD).
Marketing 101: How to get started in lead generation
B2B Lead Generation Blog
MARCH 17, 2014
Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists. Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? That was a wake-up call for me. What could get them a promotion?
Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
NOVEMBER 10, 2015
Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. N ot only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth. In doing so, I've found that these metrics function much like a scorecard for marketing. This quarter? This year?
Why Your Predictive Lead Scoring Shouldn’t be a Black Box
NOVEMBER 3, 2015
Lead scoring and predictive analytics are really hot right now. mean, try to find me one sales rep, VP or CMO that would confidently say, “So you can show me which leads are most likely to close and we’ll increase conversions while saving marketing dollars? Think about it: put CMO John Smith from Sarah Jane’s Widgets into a piece of software and it tells you that lead is an 84.
5 Ways to Improve the Quality of Your B2B Leads
The Forward Observer
MAY 5, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads. Implement Lead Scoring.
The Truth About Lead Generation: Busting 5 Common Conversion Myths
SEPTEMBER 3, 2014
It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. Sounds like a great story. That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. That''d be a wasted opportunity.
[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
Modern B2B Marketing
SEPTEMBER 8, 2015
But, one question remains: Are you maximizing their potential for lead generation across all of your channels? Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. But realizing the importance is different than actually implementing a personalized experience. Use offline event analytics.
Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
JANUARY 13, 2013
Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. You can tell they’re planning for a long 12 months ahead to start their fiscal year out right and please their devoted users, fans, prospects, and customers. Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo!
People-Centric Landing Page Conversion: Don’t Make Me Think or Puke
AUGUST 4, 2011
Most companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship. Conversion Customer experience Web Analytics A/B testing Avinash Kaushik bounce rate customer experience landing page conversion multivariate testing people-centric social sharing Steve Krug
How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
Modern B2B Marketing
JUNE 2, 2014
Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. Taste of Being A 10X Marketer.
5 Blogging Tips To Get More Leads
APRIL 29, 2015
So, you want to create the ideal presence for your company online. Both play heavily into generating leads. Even if you have incredible landing pages or a refined SEO strategy, your inbound marketing strategy will never realize its full potential for online lead generation without strong and relevant content. Analytics. Write Good Content. Variety is Important.
32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. Revenue-per-lead.
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. The results?
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing. Get to it! .
6 Tips for Writing an Effective B2B Lead Building Email
MAY 2, 2016
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Next, reveal how your company uniquely understands how to solve the challenges before them. Don’t be a robot. Use a Call To Action (CTA).
You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
APRIL 10, 2013
Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. The silence on the other end of the line lingers for a few seconds, followed by, “We currently don’t track the success of our campaigns.” If you’re not using data analytics, tracking, or marketing automation software, you need to wake up and get your head in the game.
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them.
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
MARCH 23, 2015
This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. . Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. Lead capture forms: Cost per lead.
B2B Conversion Tracking Best Practices
JUNE 2, 2016
Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable. Mistake #1: Confusing conversions with leads. Anyone can fill out a form. Analytics
3 B2C Companies That Have Tackled the Marketing ROI Challenge
DECEMBER 11, 2015
For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates.
3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
Modern B2B Marketing
AUGUST 25, 2014
There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. And what makes a good sales person? Facilitating Dialogue.
What’s An “Online Lead Development Ecosystem”?
FEBRUARY 14, 2014
Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients. But what you may not have realized is that marketing automation is only one piece of your online lead development ecosystem. Lead scoring. Reporting & analytics. Your – what ?
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. Lead Gen Opportunities for Your Business Blog. In addition to your blog's homepage, lead gen opportunities abound within the blog articles you publish themselves. link] ).
A/B Testing E-Marketing Tips
Anything Goes Marketing
FEBRUARY 25, 2007
When it comes to e-marketing, testing takes on a whole new meaning. at least a few hundred times. OK, that's a bit of an exaggeration but if you read her stuff, you know what I mean. This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. There are some mistakes in A/B testing though that you need to look out for. This is a no-no. In A/B testing you can only provide accurate results if you test one element at a time. nightmares?
How Customer-Centric Analytics Will Change the Future of Marketing
JANUARY 20, 2012
We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. So if you're leaning toward the side of remarkable inbound marketing, you likely have some type of marketing analytics tool in place to track and measure how your marketing programs are performing.
Open Rates Are Not As Telling As You Think
JUNE 19, 2012
The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Knowing this you can then logically deduce what constitutes a non-open. You can A/B split test two emails against each other to see which subject line helped push it higher. Many assume that there is a direct correlation between subject line and open rate. Mostly because there isn’t a great alternative if you’re using open rate as your primary KPI. We’re making a difference!” registration is better than a click. But are they? Good luck!
Big Data Usage Benchmarks and Performance By Industry [Chart]
It's All About Revenue
SEPTEMBER 7, 2013
Big Data is, well, a big buzzword right now. Many organizations are exploring big data usage and are left wondering, “Should this be a strategic focus?” ” According to The CMO Survey , approximately 5.5% of marketing budgets currently are spent on marketing analytics, and this is expected to increase by 58% in the next three years! Who’s Out Front?
Building a marketing team to fuel triple-digit annual growth
APRIL 20, 2016
Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year. In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. There are certain things I have done to make sure marketing is leading the way to higher revenue. Where are we?