The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. S omething that works for one company may not necessarily work for another. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work. Version B is the "challenger.".
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. A/B Testing Daily
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. Lead Capture Tools. Analytics Tools. Ready?
9 Ways B2B Analytics Can Optimize Marketing Strategies
MARCH 10, 2017
Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? And especially when a marketer is focused on down-funnel results, which optimization practices can help to achieve those revenue goals and KPIs? The key is to test isolated variables against each other.
Your website must adapt based on data
DECEMBER 15, 2015
While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound. I wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system. Now, it’s your turn to get in on this as a marketer.
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Both large and small optimizations can make a difference, but in my experience, it''s the radical optimization changes that have the highest potential to earn you more conversions. You might find they pay off in a big way. A full quarter of accounts have conversion rates of 1% or less.
Using email effectively in your content marketing
MARCH 14, 2016
That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. More on A/B testing below.).
Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
But online is a big place. And who should lead the charge? The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The reality is, if you provide a really stellar online.
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further. What are the steps to adopting a predictive ABM strategy ? Organizational Readiness Checklist Predictive ABM Analytics.
Want to Learn Marketing Analytics? Start With These 9 Great Resources
APRIL 7, 2015
I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. Here are my favorite go-to resources for continuing my marketing analytics education. Avinash Kaushik is known for his book, Web Analytics 2.0 & & Web Analytics: An Hour A Day.
Answers to the 19 Most Frequently Asked Questions About A/B Testing
AUGUST 8, 2012
A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. The practice takes two versions of a piece of content, like a landing page, and runs them simultaneously to equally sized audiences to see which page performs better. So here it is, your FAQ to A/B testing.
Get Your Next Promotion with Marketing Analytics
AUGUST 13, 2014
According to Forbes, 2014 is the year of marketing analytics. Last year, Forbes mentioned social media advancements numerous times, though social media was adopted by businesses of all sizes a few years before. I think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. A/B test your conversion points.
The Black and White of Predictive Lead Scoring
SEPTEMBER 14, 2015
We call this the “black box” approach, which is how most predictive lead scoring solutions work. Taking predictive beyond lead prioritization Predictive is powerful only inasmuch as it’s being used. So, letting it only drive prioritization is a waste. A couple of those are: Lead Prioritization. Predictive Lead Generation. Prospecting & Lead Nurturing.
Email Marketing Trends and Stats
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Email A/B testing and engagement.
Measuring the Customer Journey from Leads to Revenue
FEBRUARY 24, 2017
Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. We recently hosted a webinar with Nick Ezzo, VP of Demand Generation at Host Analytics and Sudhir Kaushik, the VP of Product at Captora, for their thoughts on executing marketing campaigns that turn into revenue.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. That's why it's so important to design your website with lead generation top-of-mind. Do you have a blog at all?).
Reinventing the Fathom Website with Creative Conversion
JANUARY 16, 2014
As is common when a company decides to restructure and revamp procedures, establishing and promoting a brand identity was put on the backburner, and marketing and advertising the Fathom brand was lost in the dust to the hustle and flurry of the shuffle. However, this should not have come as a surprise. They were living in a world of user-centered design (UCD).
Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
NOVEMBER 10, 2015
Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely -- maybe even somewhat obsessively at times. In doing so, I've found that these metrics function much like a scorecard for marketing. 2) Leads. 8) Churn.
Marketing 101: How to get started in lead generation
B2B Lead Generation Blog
MARCH 17, 2014
Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists. Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? That was a wake-up call for me. What could get them a promotion?
Why Your Predictive Lead Scoring Shouldn’t be a Black Box
NOVEMBER 3, 2015
Lead scoring and predictive analytics are really hot right now. I mean, try to find me one sales rep, VP or CMO that would confidently say, “So you can show me which leads are most likely to close and we’ll increase conversions while saving marketing dollars? Give them a tool and they’ll pick it apart to find its true value before they buy in. Nah, I’ll pass.”.
The Truth About Lead Generation: Busting 5 Common Conversion Myths
SEPTEMBER 3, 2014
It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. Sounds like a great story. That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. That''d be a wasted opportunity.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Otherwise, you're leaving potentially massive lead and sales numbers on the table. Let's start with the first question.
3 B2C Companies That Have Tackled the Marketing ROI Challenge
DECEMBER 11, 2015
For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates.
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
JANUARY 23, 2017
This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. A/B testing results for landing page options.
Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
JANUARY 13, 2013
Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. You can tell they’re planning for a long 12 months ahead to start their fiscal year out right and please their devoted users, fans, prospects, and customers. Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo!
How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
Modern B2B Marketing
JUNE 2, 2014
Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. A Taste of Being A 10X Marketer.
5 Ways to Improve the Quality of Your B2B Leads
The Forward Observer
MAY 5, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads. Implement Lead Scoring.
[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
Modern B2B Marketing
SEPTEMBER 8, 2015
But, one question remains: Are you maximizing their potential for lead generation across all of your channels? Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. But realizing the importance is different than actually implementing a personalized experience. Use offline event analytics.
Introducing Analytics for PDFs (and More!)
JULY 20, 2016
Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it? I’m sold.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father.
32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. Revenue-per-lead.
5 Blogging Tips To Get More Leads
APRIL 29, 2015
So, you want to create the ideal presence for your company online. Both play heavily into generating leads. Even if you have incredible landing pages or a refined SEO strategy, your inbound marketing strategy will never realize its full potential for online lead generation without strong and relevant content. Analytics. Write Good Content. Variety is Important.
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. The results?
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes. And the fee-based plugins are usually worth paying a little extra for.
6 Tips for Writing an Effective B2B Lead Building Email
MAY 2, 2016
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Next, reveal how your company uniquely understands how to solve the challenges before them. Don’t be a robot. Use a Call To Action (CTA).
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them.