Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

KoMarketing Associates

NOVEMBER 28, 2017

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. This can be done with the help of A/B testing tools. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year.

Adwords 208

Adwords Optimization Google Landing Pages 208

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. In addition, EpiServer, a content management company, has recently acquired Optimizely.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Convert

AUGUST 12, 2020

But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . What does Engagement look like for Your Company? In a case study , BestSelf Co.

Paid Search Agency 84

Paid Search Agency Tagging Click Rate Content 84

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. markets stems from when media departments were split into separate companies from the large creative ad agencies in the 1990s. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 95

Marketing Attribution Creativity Analytics Paid Search Agency 95

Convert

JULY 14, 2021

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. When you’re starting out, free tools like Google Optimize are great. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. No, not really.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

B2B Digital Marketer

DECEMBER 7, 2023

Introduction Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 52

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. One key consideration is the company’s continuous efforts to streamline their product offerings and consolidate resources.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? This is what an A/B test looks like on the Convert Dashboard. “A”

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate Paid Search Agency 52

Convert

OCTOBER 28, 2020

What is the value of your A/B testing program? What benefits does it bring to your company? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? Calculating the ROI of Your A/B Testing Program. are diminished.

ROI 74

ROI Budget Programs Forecasting Advertising Funnels 74

Convert

APRIL 4, 2022

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Generating leads and driving conversions. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. These KPIs tend to be the most important because they are directly linked to company goals. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. Identify sudden changes in the discussion volume to protect your company image. Web Analytics Tools. Data Backup.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses.

Analytics 83

Analytics Banners Privacy Allocation 83

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

MARCH 22, 2022

Hard truth: Outsourcing your A/B testing does not guarantee growth. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. Let’s dig in….

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 95

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 95

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Designing a landing page that converts inbound traffic into leads. If your messaging, copy, or branding fails to capture interest, high traffic numbers become irrelevant because you’ll struggle to generate leads. Creating a landing page is easy. The hard part?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Marketing Qualified Leads 112

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Valasys

APRIL 20, 2023

This could include increasing sales, leads, or downloads. Analyze User Behavior: The next step is to analyze user behavior on your website or landing page using tools like Google Analytics. Test Your Hypotheses: The next step is to test your hypotheses using A/B testing or multivariate testing. What is CRO?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Are you using growth hacking strategies to boost your business? Businesses that don’t grow soon disappear.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Navigate the Channel

JULY 28, 2023

A higher conversion rate indicates that more visitors are engaging with the website and taking the desired actions, leading to increased sales and revenue. Secondly, it allows companies to maximize the return on investment (ROI) from their digital marketing efforts.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Directive Agency

FEBRUARY 16, 2022

You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. In a mid-sized SaaS company, the structure will look something like this: .

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

Oktopost

JANUARY 11, 2024

Demand generation and lead generation tools serve interconnected yet very different purposes. Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. Generating demand for your product takes more than a one-off campaign.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62