ViewPoint

MARCH 6, 2014

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. It's not a distraction. That’s just part of being a smart marketer today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

FEBRUARY 23, 2018

Before addressing that question, let me ask another. What is a lead? Is it the name on a list you bought from a content aggregator for $23? Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120