Remove a-b

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Fear isn’t a luxury the CMO can afford.

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Why Sales Is Like a Taco

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Whatever shell used is a personal preference and chosen to a) represent the seller’s values and b) attract the ideal customer, much like a target audience in sales. Perhaps I was working late one night, slightly delirious from the computer’s mesmerizing dance of pixel-flickering, combined with a gnawing hunger. Mmmm…delicious filling.