Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 million entities. Data sources. Interpretation. Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

AUGUST 25, 2016

As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

APRIL 9, 2014

But it doesn''t support a/b splits within the flows. The vendor will also increase the sophistication of its core marketing automation functions, adding features such progressive forms, dynamic content, a/b testing for landing pages, and synchronization with additional Salesforce.com objects. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

NOVEMBER 5, 2015

Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. As William Shakespeare never wrote, some systems are born with data, some achieve data, and some have data thrust upon them. That’s spelled s-i-l-o.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 19, 2018

But it’s ultimately not different enough from other predictive analytics to treat it as a distinct specialty. If you’ve been following my slow progress towards a set of screening questions for Customer Data Platforms , you may recall that “incremental attribution” was on the list. This wasn't enough to include in the screening list.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

JULY 22, 2011

I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. Both events mark a continued expansion of their product. This is a useful extension of standard Web behavior tracking techniques.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

MAY 19, 2010

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. ABR is still a bit rough around the edges.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

MARCH 27, 2008

At that point I pretty much lost interest because (a) there’s no exotic technology, (b) quite a few vendors offer similar services*, and (c) the real issue with business intelligence is the work required to prepare the data for analysis, which doesn’t change just because the system is hosted.

Demand 120

Demand Business Aggregators Vendors 120

Customer Experience Matrix

JULY 12, 2008

It now uses seven or nine types of indexes (depending on which document you read), including traditional b-tree indexes and word indexes. I spent a fair amount of time this past week getting ready for my part in the July 10 DM Radio Webcast on columnar databases. Thus, while Expressway was not a columnar database, SybaseIQ is.

Webcast 120

Webcast Vendors Analytics Class 120

Customer Experience Matrix

MARCH 8, 2011

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

MAY 28, 2008

This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). The frustration for marketers is that they know this data could be immensely useful, if only they could employ it effectively.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2012

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Yes there are trade-offs.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 27, 2008

The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. “You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy. A review of my notes shows that no two are quite alike. Let’s start with Dataupia.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120

Customer Experience Matrix

MARCH 29, 2016

This coordination includes both gathering data from multiple sources and sending messages through other systems. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection. What the heck does that last sentence mean? Listen closely: It’s new.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

JUNE 18, 2017

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. That sounds a bit more paranoid than it should. This has nothing to do with Amazon being evil.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Customer Experience Matrix

SEPTEMBER 19, 2013

The predictive modeling features also compete to some degree with end-user-oriented marketing analytics and modeling software such as Birst , GoodData , Cloud9 Analytics , AutoBox , and Predixion Software. My detailed study of Customer Data Platforms should be released next week. B2B data enhancement. Audience management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. We reconnected in December and the product is now ready for its close up. The conditional nodes make up some of the deficit.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

MAY 22, 2013

That is, it attaches a marketer-friendly interface for data access and analytics to an externally-built customer database. Still, I’m excited as an entomologist with a new beetle to see another vendor in the space. A deep dive left me seriously impressed. The first thing you need to know about Selligent is that while it’s new to the U.S.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 17, 2009

external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc. (If that doesn’t work, go to the BrightTalk site and key my name into the site search function. But I digress. But I digress. Step 1: Gather Data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JANUARY 18, 2015

There’s some investment on the Data layer in data gathering vendors, especially along the lines of acquisitions by big companies (Oracle/Datalogix, D&B/NetProspex, etc.). So I suppose I could pat myself on the back for spotting an important trend and let it go at that. But things aren’t quite so simple. In fact, most do not.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see everywhere. That’s not to say Marketo is a simple product.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 29, 2006

In a simpler A/B test, you have more flexibility. The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests. Also, my stack of white papers to review is getting taller and I do so enjoy critiquing them. (At

Terms and Conditions 120

Terms and Conditions Validation Aggregators Paper 120