Biznology

JANUARY 13, 2020

Do you A/B test landing page versions to find what attracts your target audience best and what moves them to action? Analytics can tell you a lot about this. Just be sure as you plan your new site, you are paying attention to the areas that can help ensure that your new site is, indeed, b. Better Than What? Lead Generation.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

SEPTEMBER 4, 2018

We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Completion : Did the visitor complete a task? Like this post?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

SEPTEMBER 6, 2018

If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. You have no idea how bad it is because you don’t look at any analytics to tell you. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it.

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

SEPTEMBER 14, 2020

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. A/B test subject lines and sender addresses. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals. Revenue does that. Relevance.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

AUGUST 16, 2019

Data points like contact history, combined with predictive analytics and volunteered information from web forms and surveys, means companies can learn a lot about their potential markets and how to tailor their offerings to meet emerging expectations and trends. Data Helps Plot Expansions. Data Makes Troubleshooting and Support a Cinch.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

JULY 23, 2019

Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special. For example, there are a lot of search engine vendors, primarily in the Enterprise Search space, that are using text analytics to improve indexing and relevancy scoring for search.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Biznology

SEPTEMBER 18, 2017

New real-time big data will use analytics and models to react to changes as customers evolve. What if” scenarios will use predictive analytics to create plans for many kinds of events to apply immediately when needed. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”. Where do you use it?

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

OCTOBER 12, 2016

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. With corporate video production companies, the five main areas are. Pre-production time. Cameras and equipment.

Allocation 80

Allocation Cost Video Marketing Planning 80

Biznology

JULY 13, 2015

As a side note, Google Analytics includes the ability to track search queries on your site. A/B tests and analytics interpretation will lead you to the solution – or solutions – that works best for your clients, your content, and your bottom line. Implement it. It will help you learn more about your audience’s search habits.).

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. on a ten-minute delay rather than immediately — now now now — across the screen of a Bloomberg Terminal.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

MAY 28, 2015

As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself. They built a business case, established a partnership with their IT counterparts, and created a roadmap for the systems needed for data access and analytics.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

DECEMBER 31, 2014

The difference from Leadspace is that Lattice builds the client models using their own massive “data cloud” of B2B buyer behavior, fed by 35 data sources like LexisNexis, Infogroup, D&B, and the US Government Patent Office. New ways to find prospects continue to come on the scene—it seems like daily. Are they growing? Near an airport?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

JANUARY 10, 2019

I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises. How about some history.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

APRIL 2, 2015

Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Data drives B2B marketing today, and it’s a fast-evolving arena. These people grew up with technology, from their cribs. Real-time marketing gets real.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

JULY 17, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week finds us at our family home in Inverness, CA, once again enjoying the relative solitude and great summer weather of western Marin County. It is truly a great gift to be able work in this beautiful environment! At Least for a Little While.

Work Management 104

Work Management Lead Ranking Thought Leadership Marketing Management 104

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

APRIL 7, 2016

On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Contact, Order, or Request Form.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

FEBRUARY 2, 2017

Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Plus, Gary is one of the nicest guys you’d ever want to meet.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

FEBRUARY 2, 2015

They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). This is not your father’s A/B testing.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

APRIL 10, 2013

During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. B&H Photo. Photo credit: SHAREconference. How can you do that? Read on, friends. Strong visual.

Tips 80

Tips Curation Internet Marketing Content 80

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day. The Product or Service is Almost Never Enough. Not to mention the level of success associated with the outcome.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JANUARY 29, 2016

We can begin by identifying some of these moments through social conversation search, impromptu dealership conversations, targeted customer surveys, and A/B testing of content for relevancy and timing. We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

JULY 6, 2012

Saying “create quality content” is like saying “build beautiful websites.” Determining what is high quality or beautiful involves highly subjective and ambiguous judgments. Quantifying quality seems like a fools errand. Well, I’m here to tell you you can define content quality. It’s about what your clients and prospects need to read.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

FEBRUARY 20, 2012

clearly state what you’re trying to accomplish and b.) Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Drive more transactions? 10% = $10).You

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

SEPTEMBER 27, 2012

Instead of planning your budget the traditional way, allocating x percent to tactic A and y percent to tactic B , look instead at allocating budget based on return. Rob Petersen and Andrew Schulkind recently offered up some tips on Google Analytics metrics every marketer should know and how to count your content marketing success.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Biznology

JUNE 20, 2014

Invest a little bit of money into selecting the right analytics tool for your business, then a little bit more helping your team learn to use it. In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. First off, let’s define terms. It doesn’t. Company name.

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

SEPTEMBER 7, 2015

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI. Who does it well?

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

DECEMBER 14, 2017

As I said in October , your analytics may not tell the whole story when it comes to mobile. Your decision between digest and deep-dive should be based on the A/B testing you’re doing. You are A/B testing, right?). Mobile matters most. The key is to not give them any excuse to lop you out of their inbox. Stick to a single column.

Email Marketing 169

Email Marketing Design Effectiveness Mobile Marketing 169

Biznology

AUGUST 8, 2018

All the talk about agile marketing , analytics , and using “test and learn” methodologies to improve your marketing depends on data. We care whether she clicked on Offer A or Offer B. Digital, at its core, is all about the numbers. The funny thing is, this trope couldn’t be more wrong. Here’s why. A ton, right?

Planning 123

Planning Psychographics Demographics Clickthrough 123

Biznology

APRIL 25, 2016

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. source: McKinsey ). Simply collecting data does not unleash its business effectiveness.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

DECEMBER 15, 2015

While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

JANUARY 12, 2021

This week, I sat down with Spencer Mateega , an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his project, he told me, he was interviewing experts from a variety of companies – from small mom and pops to huge companies like ours. Here are my top three: 1.

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Biznology

DECEMBER 7, 2015

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Data Analysis and Analytics. Accurate and complete data opens up the opportunity for both traditional analyses and more sophisticated data analytics.

Trends 80

Trends B2B SIC Telemarketing 80

Biznology

OCTOBER 18, 2016

Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration. Improve organic search?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

DECEMBER 29, 2015

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s all well and good.

SEO 80

SEO Service Advertisements Advertising 80