Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Building a B-to-B Social Media Lead Generation Program Targeting the Professional Tradesmen B-to-B marketers, especially those in the manufacturing sector who are targeting the professional tradesmen, are slow to adapt to new things and social media is one of them. recently read a post by Kipp Bodnar from Social Media B2B, 7 steps to building a B2B social media lead generation pipeline. MORE >>

But online is a big place. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. If the $42.3 MORE >>

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant. We won’t dive into a full lesson on statistics and details today; there are full college courses completely devoted to imparting those detailed lessons onto marketers. Don’t pick more than one variable at a time. But have no fear! MORE >>

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics. They may eventually gobble up the marketing automation business and the Web analytics data along with it. MORE >>

Life as a marketing person isn’t as simple as it once was. It also identifies 6 B-to-B weapons including content marketing, testing, analytics, lead nurturing, search and community. It’s a good read. With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market. Highlights include: Exposing your beliefs - what’s your company’s passion? MORE >>