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The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

So I went to my freelance hour-tracking software service and looked for a “pause” option, so that I wouldn’t have to pay $20/month for 2–3 months. What a poor customer experience! And with righteous indignation, I copied a little information from the account and closed it entirely. but not before sending them a nastygram about their UX –not my proudest moment).

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4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them). A good rule of thumb?

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. or days.

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Getting Started with A/B Testing: What, Why and How

Salesfusion

Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? In the digital world, even the most minute details can make a big difference. It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing.

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Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. A/B Testing Daily

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9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? And especially when a marketer is focused on down-funnel results, which optimization practices can help to achieve those revenue goals and KPIs? The key is to test isolated variables against each other.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. Don't know a thing or two about either? Ready?

The Button Color A/B Test: Red Beats Green

Hubspot

Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Green was also in Performable's color scheme (along with black and gray), so a green button fit a bit more nicely into the page design. We ran the test over a few days of traffic.

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How to Do a Landing Page A/B Test and Measure Results

NuSpark

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics. Here are some of the landing page components, and how they can be adjusted to facilitate the best results in A/B Testing.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. I am officially queued up for a three month demo so I will let you know! It was quite a crew. Seriously: easy-to-use.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

By Brooke B. Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. How is this platform helping you meet a company goal of X?

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. That’s then, this is now. . That’s all well and good.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Your website must adapt based on data

Biznology

Now, they’re mostly semi-automatic, human-assisted, systems, but they’re quickly becoming not only fully automated, after a lot of front-end setup, but they’re verging on becoming automagical, possibly, one day, autonomous, problem-solving, creative, and adaptive. There’s more but I don’t get some of it as I am not a sales maven. I love it. Not anymore.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? 75% of the data you need is gathered just by placing a JavaScript code into the footer of your website.

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Both large and small optimizations can make a difference, but in my experience, it''s the radical optimization changes that have the highest potential to earn you more conversions. You might find they pay off in a big way. A full quarter of accounts have conversion rates of 1% or less.

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Data Analytics. Here are a few insights: Technology twist: Using the example of combining weather report data with social media image and video postings during a tornado, Stacey explains how actionable responses from emergency services positioning to water stocking in local shops could be launched in the aftermath of a touchdown using real time and real location data together.

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What A/B Testing Can’t Do for Your Email Marketing

Vertical Response

The digital marketing world sports dizzying array of metrics, automation tools and analytics platforms—so much so that many marketers rely entirely on them to guide their marketing decisions. A/B testing can certainly improve an email campaign but there are some things that it can’t do, and experts say we should remember that imagination is as important as being tech savvy. “You can have a ton of numbers sitting in front of you, but if you don’t have a creative bone in your body, those numbers are useless.” You know what sucks?

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Using email effectively in your content marketing

Biznology

That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. More on A/B testing below.).

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

But online is a big place. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. If the $42.3

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further. What are the steps to adopting a predictive ABM strategy ? Organizational Readiness Checklist Predictive ABM Analytics.

SEO – rank is only half the story

Biznology

Tap into your web analytics. Analytics are beautiful aren’t they? Take a look at your target URLs. For the pages that rank well for target keywords, look at the following: Organic search referrals – ideally you should be getting a decent amount of referrals from the pages that rank well. Do you have a right to win for those keywords or are you a fish out of water?

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Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. Here are my favorite go-to resources for continuing my marketing analytics education. Avinash Kaushik is known for his book, Web Analytics 2.0 & & Web Analytics: An Hour A Day.

Answers to the 19 Most Frequently Asked Questions About A/B Testing

Hubspot

A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. The practice takes two versions of a piece of content, like a landing page, and runs them simultaneously to equally sized audiences to see which page performs better. So here it is, your FAQ to A/B testing.

How My Blog Homepage Redesign Increased Email Signups by 300%

Hubspot

At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. To reach my goal of 50,000 subscribers I would need almost a 3X increase in the number of new, daily subscribers. I didn’t have a framework or a set of priorities -- I just had a bunch of ideas that I wanted to try. Where to even begin?

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Get Your Next Promotion with Marketing Analytics

Docalytics

According to Forbes, 2014 is the year of marketing analytics. Last year, Forbes mentioned social media advancements numerous times, though social media was adopted by businesses of all sizes a few years before. I think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. it’s time to make the jump to marketing analytics.

The 24 Best Email Marketing Tools

Webbiquity

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. Sample review: “You need a tool to manage your email list and subscribers. aWeber has 1 month free trial so do give them a shout if you are not sure which email management tool to choose.” — Cent Muruganandam. Siasat.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Email A/B testing and engagement.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. I had initially created a landing page to use for paid search and social media.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. I had initially created a landing page to use for paid search and social media.

5 Actionable Google Analytics Reports to Improve Your Marketing Today

Opentopic

You’ve got a simple analytics framework down. Counterintuitively, you shouldn’t waste time with A/B testing. The post 5 Actionable Google Analytics Reports to Improve Your Marketing Today appeared first on Opentopic. It’s assuming you’ve got the basics down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. The good news, is that you also don’t need. Cognitive Technology

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Reinventing the Fathom Website with Creative Conversion

Fathom

As is common when a company decides to restructure and revamp procedures, establishing and promoting a brand identity was put on the backburner, and marketing and advertising the Fathom brand was lost in the dust to the hustle and flurry of the shuffle. However, this should not have come as a surprise. Think of it as your storefront window; it is a peek inside of your business.

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Hubspot

You can tell they’re planning for a long 12 months ahead to start their fiscal year out right and please their devoted users, fans, prospects, and customers. Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! So let's speculate a little, shall we? Guess what. We’re almost 2 weeks into the new year already. Updates!

Digg 52

SnapWrap: Analytics, Longetivity, Mistakes, and More!

SnapApp

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. In This Issue: How Google Analytics Ruined Marketing.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Not because it's a passing fad, but because it works. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Intuitively, this isn’t a surprise. A/B Test Results. Content marketing is red-hot.

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Four lessons in marketing data analysis for beginners

grow - Practical Marketing Solutions

Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Radius kicked off the sequence on November 3 with its announcement of Performance , a dashboard that gives conversion reports on performance of Radius-sourced prospects. Mintigo ’s news came today.