Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. But every once in a while there’s that little gem that’s been sitting right in front of you the whole time and you didn’t even know it. So why even bother with it, then? I’d click that one.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convince & Convert

MARCH 8, 2012

If you have ever seen a container vessel or a train or maybe a long-haul trucking operation in this great land of ours, you have seen Jonathan’s company. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Eric, how are you? Jay: Absolutely.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Make your Ad, Location Specific: Google Adwords enables you to make your PPC marketing campaigns location specific. Use long tailed keywords: Long-tailed keywords help you to make your ad message more specific.

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. “PPC is dead.”. PPC is dying.”. That’s a bit of a stretch. PPC is still alive and well. No, not as many marketers are crazy about it as they once were.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

QuanticMind

OCTOBER 17, 2018

Most like to take a simplistic view, citing financial buy-in, better understanding of the customer journey, and analytical insights, among other things. Most like to take a simplistic view, citing financial buy-in, better understanding of the customer journey, and analytical insights, among other things. Investing in Visibility.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

Single Grain

JANUARY 31, 2020

As long as you have a working Google account, you are all set. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Get A Free Consultation. 1) SEMrush.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? heck, even marketing acronyms. 4) B2B (Business-to-Business).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

QuanticMind

JUNE 6, 2019

It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Alright, so what?

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. Hope you enjoy it. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28