Convert

APRIL 4, 2022

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics 52

Statistics A/B testing Sample Stats 52

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Dig deeper: All coverage of Google Analytics 4 Why we care.

A/B testing 91

A/B testing Optimization Google Marketing Analytics Tools 91

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. What if you could increase your ad conversions by 30% without a ton of extra work? You’d do it in a second, right? Prefer video? But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. What are B2B Buyer Personas? Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

MARCH 26, 2024

Or you want $Y in revenue by the end of the year. But how are you getting to those targets? While moving toward a target is helpful, having smaller goals is good to ensure you’re on the right path. That’s where your marketing program’s key performance indicators (KPIs) come in. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? With a plethora of non-gated assets available, the challenge intensifies. How do we engage visitors when we know so little about them?

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. Brands that hoard data but fail to act on it often end up delivering a one-size-fits-all experience to buyers.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Interested in more email analytics insights? While there are many email metrics you can measure, this one packs a punch. What is read rate? Don’t know what read rate is? Let’s back up a little first. Skim : 2-7 seconds.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Marketing Insider Group

FEBRUARY 14, 2023

The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Valasys

APRIL 20, 2023

Analyze User Behavior: The next step is to analyze user behavior on your website or landing page using tools like Google Analytics. Test Your Hypotheses: The next step is to test your hypotheses using A/B testing or multivariate testing. What is CRO? How to optimize your Conversion Rate?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

SmartBug Media

SEPTEMBER 26, 2023

Improvements fall into several categories: Use Data to Drive Decisions Proving ROI requires leveraging data analytics to give companies the tools to make informed decisions. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers. What Is Marketing ROI?

ROI 69

ROI Marketing Attribution Allocation Planning 69

Convince & Convert

OCTOBER 28, 2014

The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study. One A/B test resulted in a 20% increase in clicks when they changed their button copy to reflect the next logical step. That is why A/B testing is so critical.

Peer-to-peer 167

Peer-to-peer CAN-SPAM Click Rate Case Studies 167

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Salesforce Marketing Cloud

MARCH 7, 2024

Email segmentation is when you organize your email recipients into smaller groups with the purpose of sending them relevant information. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. That’s segmentation.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

SmartBug Media

APRIL 26, 2023

Klaviyo has features such as A/B testing, which allows you to test different subject lines and select the one that resonates the most with your audience. Klaviyo has features such as A/B testing, which allows you to test different subject lines and select the one that resonates the most with your audience. Personalize the content.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

B2B Marketing Directions

JANUARY 14, 2023

Instead of choosing between A or B , these companies find a way to have both A and B. In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. The basic idea is that both yin and yang are necessary to create wholeness.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Scoop.it

NOVEMBER 2, 2023

For digital marketers, it is the key to understanding how their customers think, act, and interact with brands. By leveraging sophisticated data analytics and machine learning algorithms, cloud manufacturing software can analyze past consumer behavior patterns to anticipate future trends and demands.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Lead Forensics

DECEMBER 13, 2023

They now identify profitable campaigns with ease, reallocate resources for maximum impact, and enjoy a significantly higher conversion rate – all because they learned to measure and act on their marketing software ROI. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

PureB2B

MAY 2, 2022

Pick a past campaign or initiative you’d like to enhance using intent data and review its existing performance analytics. This data will act as your “control” subject, so you can measure any future performance metrics against it to get an acute understanding of intent data impact. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Adobe Experience Cloud Blog

NOVEMBER 24, 2015

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Answer the Right Questions. Let’s get started now.

Multivariate analysis 48

Multivariate analysis Analytics Marketing Websites Marketing Analytics Tools 48

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SalesIntel

DECEMBER 6, 2023

For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Convert

JUNE 30, 2021

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Well, it all depends on your A/B testing strategy and goals… Should You Hire An Agency Or Run CRO In-house? How Much to Invest in an A/B Testing Team? Is it a tool? Or perhaps an entire testing team? Honestly, it depends.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98