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The Effective Marketer

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What Do Buyers Want?

The Effective Marketer

You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features? Try this: A.

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It’s All About the Landing Page

The Effective Marketer

You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist. The survey goes on to point out that marketers have to be innovative and think outside the box when it comes to using QR Codes: “Don’t rely on QR codes alone.

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Email Productivity Tips for Marketers

The Effective Marketer

Please a) edit copy; b) send to Mark for design by Wed, c) email me the final email for approval&#. A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time.

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When Inbound Marketing Goes Wrong

The Effective Marketer

Enables A/B testing beyond landing pages. Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. Inbound marketing has a diminishing return. Combine inbound AND outbound programs. Ensure you have nurturing programs too.

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What’s Wrong with Marketing Education?

The Effective Marketer

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100
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12+ Tips for Trade Show Success

The Effective Marketer

The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it? A recent MarketingProfs article, Is Tradeshow Marketing Dead? Make sure the audience is a good fit.

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better time management with smart calendars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.