Trending Sources

Mining Un-engaged Prospects using a Multivariate A/B Approach

Act-On

Control testing your subject line and content with multivariate A/B testing , prior to a major deployment, is necessary on many levels. It’s part of that tactical advantage you want to give a campaign prior to fully committing the remainder of your targeted delivery. Your engaged users have already established a reputable connection with your sending domain.

A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. With a good reputation, if an ISP puts you on a blocklist, remediating the issue is generally fast and painless. A good reputation is the thing every major (and minor) email sender should work on. You need a good reputation today to keep sending email. So what does A/B testing have to do with reputation? What is A/B testing? (If

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Test Design: A/B split test. This caused a lot of fruitless time for the sales staff. There was also a lack of clarity.

4 Basic A/B Testing Tips for Beginners

Hubspot

Take a moment to think of your favorite meal. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. A/B testing is the answer for optimizing your email marketing and landing page performance. For those of you unfamiliar with A/B testing, it works just as it sounds.

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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

Let''s A/B test it" is the new "Let''s circle back on that.". Overall, this is a good thing. But the key word there is intelligently, since A/B tests are easier to mess up than the New York State bar. Two years ago, this blog published " 7 Ways to Totally Screw Up Your A/B Testing ," but that two years is a long time in the marketing world.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. or days.

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[Ebook] Why You Can’t Live Without A/B Testing

Modern B2B Marketing

Author: Renata Bell Not exactly sure what A/B testing is? An A/B test is when you test a control group against another variable. For example, you might have a hypothesis that adding images of cute, cuddly puppies to a header image would perform better than your current header sans puppies. Take a look at the two digital ads below. Always test.

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Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist

B2B Marketing Insider

I’ve always told people being a marketer is like being a mad scientist. The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Marketing Strategy

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3 Real-Life Examples of Incredibly Successful A/B Tests

Hubspot

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. A/B testing Electronic Arts.

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7 Dead-Simple A/B Tests You Should Run on Your Homepage

Hubspot

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. Which is why we do A/B tests. A/B testing 5) Test Your Images.

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Getting Started with A/B Testing: What, Why and How

Salesfusion

Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? In the digital world, even the most minute details can make a big difference. It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing.

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Always Be Improving: The 5 Rules of A/B Testing

Modern B2B Marketing

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. Although a paltry 44 percent of companies currently use split-testing software, I’m here to give you the bad news: testing is crucial. Always Be Testing the Market.

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5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

Intuition is a powerful and often unexplainable phenomenon of human nature. It’s a beautiful thing, but one that often has negative repercussions on your marketing. When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. How about a combination of both. Content Verve yielded a.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. When you run an A/B test, you’re trying to find out whether version A, the control version, does better or worse (according to your metrics) than version B. Format: Does a bolded call-to-action get results?

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What is A/B Split Testing and Why Is It Essential to Your Marketing Campaign?

B2B Lead Blog

The website of a business is critical. It serves as a passive marketing strategy that can draw in new clients and fuel sales without needing to be continually altered or updated. A/B split testing can be a highly effective method of designing a website correctly the first time around, so you can ensure the site […]. Marketing Operations

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Do You Know Your A, B, C’s?

Your Sales Management Guru

Do You Know Your A, B, C’s? Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period. After this report is created, the next step is to perform a Life-time value analysis. 15% of clients= make up 65% of sales=A. 20% of clients= make up 20% of sales=B. How many employees?

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Which Version Won? Understanding Confidence Level in Email A/B testing

Marketing Action

Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. A/B testing is a comprehensive topic; we will go into it in depth in a future blog post. For example, the result of an A/B test might say “Variation B wins, with a 96% Confidence Level.”

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How to Run an A/B Test [FAQs]

Hubspot

I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. I''ll walk you through each step of designing, implementing, and measuring an A/B test.

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Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement

bizible

A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person. Here at Bizible, we love running A/B experiments, from testing landing page copy to button colors to blog design and more.

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Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. A/B testing! A/B testing is the strategic process of comparing two versions of creatives, ad copy, headlines, etc. Examples of A/B Testing in Digital Ads.

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Improve your email performance with these 4 A/B tests

Vertical Response

With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. Some suggestions: Subject line: The length, wording, and tone of your subject line can have a profound effect on your campaign. Psychology plays a major role in that behavior, and researchers continually try to determine the parameters involved.

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One thing is for sure: We can’t afford to send a lackluster email that drives to an underwhelming landing page.

How an A/B Test of Landing Page Form Copy Improved Lead Quality

Hubspot

For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you''re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out. Whether your company is a marketing agency (or sells marketing services). Treatment A.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. When you run an A/B test, you’re trying to find out whether version A, the control version, does better or worse (according to your metrics) than version B. Format: Does a bolded call-to-action get results?

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Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. I wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. A/B Testing Daily

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A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating

Modern B2B Marketing

Does an orange button work better than a blue button in my email? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. Come join me on my journey through A/B testing in the world of online dating! And if we really hit it off, we’ll tell people we met in a bar (insert winky face).

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Convert Your Marketing Mindset With A/B Testing

It's All About Revenue

A great place to start, no matter what level of marketer you are, is to run a relatively easy A/B test. Here are the three core testing categories to consider that will have a significant impact on response: 1. Okay, but are marketers really still running A/B tests? According to a Marketing Sherpa study regarding Website Optimization : Over half of all marketers use some form of testing but up to 75% of the more mature strategic marketers use A/B testing routinely as part of a formal marketing strategy to learn about customer behavior.

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The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

To prevent insanity, A/B testing should be at the forefront of every online marketing strategy. Lucky for online advertisers, A/B testing in Adwords is now easier than ever. A udience is King. For your next marketing/sales meeting have a brainstorming session and gather new offers. B e Organized. Start thinking in terms of a text ad. Congrats!

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A/B Testing Fundamentals

B2B Ideas @ Work

What It Is: An A/B test is when you compare two (or more) things based upon one key difference. So you may compare one web page to another web page, with a key difference being an image, a. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

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The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

The A/Bs of Testing. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. In an A/B test, you create two variations of one email—differing in only one particular respect—and send them to a small percentage of your total recipients. Half of the test group is sent Version A. Images.

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A/B Experimenting: Perform Tests That Can’t Be Ignored

Modern B2B Marketing

Author: Miles Gotcher If you want to convince people to change the way they do something, you’d better make a solid argument as to why. That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. Treat your A/B tests like the experiments that they are. Need a refresher course in statistical significance?

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Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program. The answer is simple as A,B,C. Here’s a framework I’ve used with dozens of companies in the past to help start the marketing program planning.

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What am I supposed to do with all this data?

Biznology

Are you a marketer? Think about it; let’s say you’ve got a new campaign that needs to launch in eight weeks. A/B testing results. However, if you’re like a lot of organizations, a lot of this will fall squarely on your shoulders. A few examples: Buyer profiles—What keeps my customers up at night? But be careful—it’s a slippery slope.

Social 100

The Button Color A/B Test: Red Beats Green

Hubspot

Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Green was also in Performable's color scheme (along with black and gray), so a green button fit a bit more nicely into the page design. We ran the test over a few days of traffic.

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3 Ways to Improve Your Emails Through A/B Split Testing

Vertical Response

The success of a single email can depend on everything from the time of day you send, to the colors you choose for your call-to-action buttons. The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Our results showed a 1.4% Questions.

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How to Do a Landing Page A/B Test and Measure Results

NuSpark

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics. Here are some of the landing page components, and how they can be adjusted to facilitate the best results in A/B Testing.

7 key roles in digital marketing

Biznology

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. Content strategist.