There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! What Is an A/B Test? MORE >>

According to a recent CSO Insights survey, email marketing was the top lead generation program based on quality and quantity of leads. Although there isn’t a silver bullet, you can start by considering what metrics to measure, your expected results, and continually test, test, test! Hate it or love it, email marketing is here to stay. MORE >>

If it takes a bit of thought, you're probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements. MORE >>

Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners , a gathering place for people who want to increase their top-line revenue. This week we ran the gamut from a brain test to a spam law – there’s never a dull moment at Topliners! Well worth a read. MORE >>

The whole point of A/B testing is to put your feelings aside, and let data tell you if the layout, content, and design of your web page or marketing element is optimized to meet your goals. The 7 Worst A/B Testing Mistakes Marketers Make. Running an A/B test when you should run a multivariate test. MORE >>