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How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely. ” My response.

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Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive b2b

This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of.

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Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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3 Magic Questions a Sales Manager Must Know

Your Sales Management Guru

Three Magic Questions a Sales Manager Must Know. One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. During any sales opportunity coaching sessions consider asking these three questions with any sales opportunity: Why do anything? Why now? Why with us? Why do anything? Any person and organization has a myriad of priorities.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.

Are you unknowingly supporting hate speech?

grow - Practical Marketing Solutions

By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this  … I posted this to Facebook suggesting that this commentary crossed a line. Comparing any person to a date rapist is hate speech. Think.

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Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

5 Reasons You Need a DMP

It's All About Revenue

With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP. Data Management

It’s normal to be bad before you’re good

Biznology

attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. The fundamental challenge was two-fold.

ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

ScribbleLive

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level. ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. What The Acquisition Means.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

[INFOGRAPHIC] The Periodic Table of ABM Elements

bizible

Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. ABM, as a marketing concept, is relatively new and complicated. It can be hard to sort them all out in your head. LIST BUILDING.

5 Ways Marketing Automation Builds True Customer Loyalty

B2B Marketing Insider

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. Content Marketing

What to Do When Your Content Marketing Falls Flat

KoMarketing Associates

Like most of us, I’ve been glued to my television the last 13 days watching Olympics. It’s my favorite time of every fourth summer, sitting on my couch in the comfort of my living room while people half my age break world records. retired from gymnastics at the age of 5 when I decided I just wasn’t ever going to be able to do a cartwheel. But it’s still my all-time fave Olympic sport to watch.

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Hubspot

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. It wasn’t just another tired work event. Keep it local!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Science Behind Better CTAs

Hive9

When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job. Hive9

How To Measure Paid Media ROI (ROAS)

bizible

Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate.

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The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Recently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. We created a homepage video, of course, but that wasn’t enough. So how did we create this product video tour? Pre-Production. The message. Concept.

One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Ok so far so good, right? From Within.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

Hubspot

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. You opted for the subscribers because you’ve been around the block. You know that while social media represents a vast potential audience, the engagement rates are awful. We’re not done yet.

The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. closed the biggest deal in the company’s history, worth more than $5 billion in sales. As far as I know, I was the only employee who had earned this twice. The frenzy was over. No emails. No calls. True story.

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This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We Rants and raves include Blab’s decision to go silent, and the benefits of automated content creation. This week’s show. Content marketing in the news.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.