The comprehensive marketer’s guide to brand research
Tomorrow People
JULY 26, 2022
What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. This is mainly due to a phenomenon called ‘strategic herding’, where past recipes for success are taken for granted and become ‘the way things are done’ in the sector.
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