Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It’s not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

Marketing Insider Group

MARCH 22, 2023

Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored. And in the absence of new tweets and TikTok trends to keep up with all the time, we turned elsewhere for entertainment.

Planning 257

Planning Content Marketing Advertising Agencies Marketing Agencies 2 257

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. But I’m here to tell you: an “inquiry” (someone who fills out a form) and a “lead” are not the same thing.

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

Marketing Insider Group

NOVEMBER 15, 2022

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight.

Process 161

Process Content SERP Template 161

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver results. So, what’s the issue? The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Image Source. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Marketing Insider Group

OCTOBER 27, 2021

At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment.

Sales Management 346

Sales Management Conversion Ad Building Marketing & Strategy 346

Marketing Insider Group

AUGUST 16, 2021

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy.

Examples 361

Examples Work Management Marketing Management Peer-to-peer 361

Marketing Insider Group

JUNE 2, 2021

You’ve been using an ad agency for years. It’s been a good partnership, but you’re not sure it’s necessary anymore. After all, you have a strong team in place. And you’re pretty sure your people have the mettle to tackle your marketing in-house. But where do you start? Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

Marketing Insider Group

MAY 4, 2021

Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept. The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. It’s the antithesis of empathy, really.

Content Marketing 363

Content Marketing Planning Content Paid Search Agency 363

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content.

Work Management 274

Work Management Marketing Management Examples Content Marketing 274

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Marketing Insider Group

FEBRUARY 22, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Great, but how do you even get to those end goals?

Domain 335

Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online. When they do, they usually intend to make a purchase soon after.

Google 286

Google Business Ideal Customer Profiles Work Management 286

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies.

Lead Scoring 294

Lead Scoring Lead Ranking Marketing Agencies 2 Content 294

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story.

Marketing Management 334

Marketing Management Content Marketing Planning Content 334

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.

Differentiation 297

Differentiation Service Product Paid Search Agency 297

Marketing Insider Group

DECEMBER 3, 2020

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One group who won’t be getting a break, however, are those professionals working in the Retail field.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Marketing Insider Group

NOVEMBER 25, 2020

It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique. If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report.

Paid Content 295

Paid Content B2B Marketing SEM Paid Search Agency 295

Marketing Insider Group

SEPTEMBER 16, 2020

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy !

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.

Email Marketing 314

Email Marketing Campaigns Planning Segmentation 314

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it’s personalized.

Email Marketing 206

Email Marketing Conversion Optimization Work Management 206

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Marketing Insider Group

SEPTEMBER 9, 2020

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I’ve been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities. Sounds simple enough, but there’s a whole lot more involved.

Marketing Attribution 266

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 266

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer segmentation comes into play.

Segmentation 271

Segmentation Allocation Business Demand Generation Agencies 271

Marketing Insider Group

JULY 30, 2020

How is a B2B Marketer supposed to gain a better understanding of their prospects beyond the actions taken on their own site? Google Analytics won’t do the trick. And in a landscape of more than 8000 Martech companies , there really is no tool available to B2B marketers to understand and inform on this matter aside from what we call Audience Explorer.

Work Management 253

Work Management Marketing Management Segmentation Software 253

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our team put together this Agile marketing glossary for Agile newbies that need to learn the language of agility quickly as well as mature Agilists that want a handy reference guide by their side as they explore new facets of the methodology with their teams.

Planning 209

Planning Work Management Marketing Management Allocation 209