Kaon

JUNE 25, 2020

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? We can tell you, from what we’ve seen, that the industry leaders who are remaining competitive and staying on track for 2020 success are not sitting and waiting for those large, in-person, industry events to return.

Trade Show 147

Trade Show Digital Transformation B2B Network Marketing 147

Kaon

MAY 28, 2020

Kaon Interactive is thrilled to announce continued 2020 momentum with an expanded client roster, a significant uptick in global usage and engagement, multiple awards, and the addition of new talent to the team. While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inabilit

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

MAY 26, 2020

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, won two Awards of Excellence for its interactive solutions in the 26th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. It receives an average of 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

MAY 21, 2020

In today’s world where everyone is using videoconferencing tools to connect (including B2B companies and their buyers), a level of engagement and knowledge retention that comes naturally in face-to-face meetings is lost. Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely.

Features 29

Features Video Marketing Storytelling Press 29

Kaon

MAY 14, 2020

By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive. More now than ever marketers are competing for the eyes of their customers. With many working from home, not only are you up against the entirety of the internet, and every avenue for media consumption available, but you are competing with your customers’ workloads, emails, children, pets, laundry… and who knows what else.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

MAY 5, 2020

Transformative CEO Customer Experience Award for Digital Transformation. Kaon Interactive , the leading provider of interactive, 3D marketing and sales applications for global B2B brands, has been awarded the Customer Experience Transformative CEO Award for Digital Transformation by The CEO Forum , in recognition of our President & CEO Gavin Finn.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

APRIL 16, 2020

Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them. From the formally face-to-face sales meeting taking place virtually via Zoom to large-scale events shifting to digital-first venues, we need to give some thought to how to best use these opportuni

Advertising Mediums 130

Advertising Mediums Communities Planning Features 130

Kaon

APRIL 2, 2020

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams. When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and in

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Kaon

MARCH 25, 2020

Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MARCH 12, 2020

By Joshua Smith, CTO & Co-Founder, Kaon Interactive. Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. “What path did a specific user take on my website,” or “What are the most commonly clicked links on this page?

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

MARCH 3, 2020

The world’s biggest mobile technology show, Mobile World Congress , did not take place this year. In the past, this meant that significant marketing budgets would have been wasted. However, marketing leaders in innovative companies like Amazon Web Services, Juniper Networks, HPE, Dell and Supermicro have invested in digital transformation strategies.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

FEBRUARY 27, 2020

B2B marketers have been tasked with a new challenge: to look at their business, their marketing tactics and their customers through a new lens. With the Killer Content Awards , the B2B Marketing Exchange spotlights companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that employ new storytelling methods and amplification channels.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

JANUARY 2, 2020

To kick off 2020, here is a quick look back at 2019, and your top three favorite posts on this blog of the year… #1 Diving into Digital Transformation. This in-depth look at how marketing and sales leaders at seven enterprise companies, across various industries, took on the task of digital transformation in their organizations and achieved results beyond initial expectations was your favorite post of last year.

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

OCTOBER 24, 2019

As the leading provider of 3D interactive marketing and sales applications for global B2B brands, we recently announced the continued global growth in adoption of the Kaon High Velocity Marketing Platform ® , including the recent addition of five new multi-billion-dollar enterprise clients. . New customers include: Amazon Web Services (AWS). Förch .

Press 20

Press Paid Search Agency Companies Amazon 20

Kaon

OCTOBER 4, 2019

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed. One of the biggest differentiators among the seven is that half of the category only offers individual point solutions or hardware, while the other half deliver

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

SEPTEMBER 26, 2019

It’s back-to-school season, and that often means new students and new schools – lots of transition in the late summer air. Here at Kaon, we’re in the swing of the season with the incredible growth of our team; since April, we have welcomed 10 new “Kaonites” across several departments! In the spirit of going around the room and introducing yourself, let’s get to know our newest team members, as well as the one thing they love most about working at Kaon.

Class 30

Class Enterprise Management Work Management Marketing Management 30

Kaon

AUGUST 22, 2019

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

AUGUST 8, 2019

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. . The business challenge included showcasing the power, breadth, and depth of the AWS solution, as the previous website struggled to communicate the full breath of their offering.

Marketing Websites 113

Marketing Websites Amazon Interactive Marketing Marketing Report 113

Kaon

JULY 25, 2019

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. .

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

JULY 11, 2019

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

JUNE 26, 2019

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. Crossing state and industry lines, marketing and sales leaders from companies in the life sciences/biotechnology, industrial, and information technology fields shared the challenges, best practices, and results of their unique digital transformation journeys, during three regional Kaon Marketing Innovation Seminars, titled “A Road

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

MARCH 26, 2019

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. When he joined Kaon Interactive in 2005, it was still very much a technology-focused orientation.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

MARCH 12, 2019

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a drama

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

FEBRUARY 28, 2019

Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

JANUARY 31, 2019

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, has been named a Top 10 Sales Technology Solutions Provider by CIO Applications. The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018. A panel of distinguished judges made up of CEOs, CIOs, venture capitalists, research analysts and the CIO Applications board of directions analyzed sales technology providers across the co

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

NOVEMBER 20, 2018

Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). However, there are several best practices and tips we have compiled to ensure that every AR experience you, or your customer, has is as realistic and magical as it should be.

Practices 113

Practices Best Practices Video Marketing Tips 113

Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. But, one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

AUGUST 22, 2018

Denny Luan. The much-anticipated Magic Leap One augmented reality headset finally made its (limited) retail debut almost two weeks ago today. With all of the buzz around this “leap” in AR technology, we have one question. What is the use case for our enterprise-level clients? And, was it enough of a leap? While Magic Leap’s headset looks like a promising start, it seems pretty far away from being a viable platform for enterprise sales and marketing applications.

Mobile Advertising 133

Mobile Advertising Buzz Custom Publishing Mobile Marketing 133

Kaon

AUGUST 15, 2018

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution. This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Immersive experiences fuse real and digital worlds, allowing people to visualize and interact seamlessly with real and virtual objects and environments.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

JULY 23, 2018

This article originally appeared on Entrepreneur.com (July 18, 2018). Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople are unable to tell a compelling enough value story to set themselves apart.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

MARCH 23, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally.

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

FEBRUARY 27, 2018

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D scenes in augmented reality have been limited to gamification,” s

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

FEBRUARY 22, 2018

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand or products. Virtual reality becomes a powerful and effective sales and marketing vehicle when the experience communicates brand and product messages to potential customers — who then come

Trade Show 11

Trade Show B2B Sales Custom Publishing Paid Search Agency 11