Exclusive Interview with Jonathan Martin, CMO of Pure Storage
Crimson Marketing
APRIL 26, 2016
The post Exclusive Interview with Jonathan Martin, CMO of Pure Storage appeared first on Crimson Marketing.
Crimson Marketing
Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)
Crimson Marketing
DECEMBER 17, 2015
There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketin
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
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#BADMarketing from Bloomingdale’s
Crimson Marketing
NOVEMBER 13, 2015
The latest marketing fail heard round the world… #BADMarketing . The post #BADMarketing from Bloomingdale’s appeared first on.
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What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
Crimson Marketing
NOVEMBER 10, 2015
Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands. The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing.
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Infographic: 4 Ways to Generate Leads with Marketing Automation Software
Crimson Marketing
NOVEMBER 5, 2015
Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the signific
How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
Crimson Marketing
NOVEMBER 2, 2015
Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating existing techniques. For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time.
#BADMarketing from Subway [Video]
Crimson Marketing
OCTOBER 30, 2015
Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ( ADFREAK ). The post #BADMarketing from Subway [Video] appeared first on.
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Think Before Ignoring These 15 Digital Marketing Trends
Crimson Marketing
OCTOBER 29, 2015
Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. User-generated content: Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands. . 2.
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How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
Crimson Marketing
OCTOBER 27, 2015
If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. The data that is generated from these martech tools is rich with value for your business, but it is more often than not isolated in different silos.
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Infographic: How To Drive Marketing Success With Metrics
Crimson Marketing
OCTOBER 21, 2015
Marketers looking to stay competitive know it’s all about the numbers. From monetizing budget and leveraging marketing technology (martech) to determining search success and personalizing campaigns, marketing in the digital age can feel like one big math test. To optimize your digital marketing solutions, focus on these key areas: 1. Get the right budget. 30% of companies spend more than 13% of revenue on marketing #marketingROI Click To Tweet. 2.
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100 #BADMarketing from Nike
Crimson Marketing
OCTOBER 16, 2015
Why, Nike? WHY?! #BADMarketing . Image: Courtesy of Worth 1000. The post #BADMarketing from Nike appeared first on.
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CMOs: Stop Believing These Digital Marketing Myths
Crimson Marketing
OCTOBER 15, 2015
There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Can Be Set It And Forget It. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one.
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How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)
Crimson Marketing
OCTOBER 13, 2015
By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time. That has interesting applications in areas like consumer lending, where an applicant’s credit history and score, number of cards, reason for borrowing, age, employment history and dozens of other factors may come into play in determining the applicant’s value and risk as a borrower.
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Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO)
Crimson Marketing
SEPTEMBER 24, 2015
Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation.
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#BADMarketing Near A Graveyard
Crimson Marketing
AUGUST 28, 2015
This doesn’t look fun at all #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing Near A Graveyard appeared first on.
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100 Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
Crimson Marketing
AUGUST 25, 2015
Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment. But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters
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How Marketing Can Contribute To Revenue Generation
Crimson Marketing
AUGUST 20, 2015
Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue? How could it actually impact that? But things are changing, and fast.
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100 How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
Crimson Marketing
AUGUST 17, 2015
Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. The question of solving the particularly challenging task of scaling up a global marketing organization made of multiple product lines, countries and account strategies is largely performed by trial and error marketing tactics by marketers with minimal foundation or understanding of
Infographic: 4 Marketing Analytics That Matter For Driving Revenue
Crimson Marketing
AUGUST 12, 2015
Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. To change that perception, marketers need to start talking about how their marketing objectives impact the whole sales process and drive revenue.
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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
Crimson Marketing
AUGUST 6, 2015
The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’? According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer.
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100 5 Ways to Boost Your B2B Marketing into Overdrive
Crimson Marketing
AUGUST 4, 2015
B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs.
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Why Marketing Should Have a Quota
Crimson Marketing
JULY 23, 2015
Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Sales and Marketing departments often treat each other with a certain amount of suspicion.
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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
Crimson Marketing
JULY 21, 2015
If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Vittorio Viarengo, VP of Marketing for mobile security firm MobileIron, joins Moneyball for Marketing to show us how he uses Scrum methodology to execute tasks in two-week sprints, empower
#BADMarketing from Newcastle
Crimson Marketing
JULY 2, 2015
When it looks like you spent 15 minutes putting together an ad… #BADMarketing . Image: Courtesy of Adfreak/Adweek . The post #BADMarketing from Newcastle appeared first on.
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Infographic: The Science of Creating Buyer Personas
Crimson Marketing
JUNE 30, 2015
Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics. Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites.
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Content Mapping: Why It’s Important to Your B2B Buyer Personas
Crimson Marketing
JUNE 26, 2015
Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” A couple reasons for these content marketing tactics are: 1. Companies don’t have a documented marketing strategy.
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Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
Crimson Marketing
JUNE 23, 2015
Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Ha
Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers
Crimson Marketing
JUNE 16, 2015
The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep track of this complex universe and still keep moving the needle. “How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?
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100 Power Couple Alert: How Sales and Marketing Are More Successful Together [Infographic]
Crimson Marketing
JUNE 12, 2015
Relationship success isn’t just for finding and keeping your significant other and making it down the aisle. The secrets to successful personal relationships can also be applied to maintaining successful business relationships. And there’s no stronger potential “couple” than Sales and Marketing. . Pardot created a Little Black Book of relationship secrets that are turning sales reps and marketers in revenue-generating super teams: The Power of Communication.
Marketing Automation: How It Improves Content and Native Advertising
Crimson Marketing
JUNE 8, 2015
Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. “But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.” Some of the barriers preventing marketers from expanding their content marketing and native advertising initiatives are: Lack of resources and budget to deliver high-quality content efficient
#BADMarketing from La Redoute
Crimson Marketing
JUNE 5, 2015
We know the French do things differently but there’s something very wrong about this photo previously featured on the website and catalog of La Redoute, a French fashion chain (once you see it, you won’t be able to un-see it). #BADMarketing. Image: Courtesy of Adweek. The post #BADMarketing from La Redoute appeared first on.
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100 Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement
Crimson Marketing
JUNE 4, 2015
Google announced recently that mobile traffic has officially surpassed desktop traffic. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes. The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science.
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Four Overlooked Success Factors in Demand Generation
Crimson Marketing
JUNE 1, 2015
While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation. It’s no surprise that they all involve coordinating with Sales.
Why Influencer Marketing Is The New King of Content [Infographic]
Crimson Marketing
MAY 29, 2015
Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust. Blogs influence purchases. Blogs are the third most influential #digital resource when making overall purchases #blogging Click To Tweet. Consumers TRUST influencers more than brands. 92% trust other’s recommendations over brand content #influencermarketing Click To Tweet. 3x to 10x Increase in Conversion Rates.
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The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
Crimson Marketing
MAY 28, 2015
Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Why? Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc.
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100 You Can’t Buy Thought Leadership: How Smart Content Marketing Works
Crimson Marketing
MAY 18, 2015
Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish thought leadership and build awareness through a smart content marketing campaign.
Infographic: What’s Trending In Marketing for 2015?
Crimson Marketing
APRIL 15, 2015
'It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet.
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100 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
Crimson Marketing
APRIL 16, 2015
'Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in the past 2 years. That’s a staggering number! . Though more and more investment is being made in content marketing, challenges remain: Only 42% of content marketers believe they are effective with #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #conten
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Why Marketing Analytics And Metrics Are Related But Not The Same
Crimson Marketing
APRIL 14, 2015
'Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. . Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Output measures – website traffic, social media engagement, and event participants.
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100 #BADMarketing from KAYAK [Video]
Crimson Marketing
APRIL 10, 2015
'If we don’t use Kayak to book our vacations, we’ll miss out on all the best travel deals unless we dilate our pupils. Right… #BADMarketing. . Video: Courtesy of AdFreak/Adweek. The post #BADMarketing from KAYAK [Video] appeared first on.
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100 7 Reasons CEOs Say Yes To Marketing Automation
Crimson Marketing
APRIL 9, 2015
'The marketing automation industry grew by 50% in revenue to reach $1.2 billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 billion.” What is driving this astronomical growth? Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . 80% of companies with the highest-performing demand waterfalls have implemented #marketingautomation Clic
Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask
Crimson Marketing
APRIL 7, 2015
'John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. Marketing solutions like Programmatic Advertising enable brands to obtain real time data on the effect of their advertising and to automatically pivot in response.
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Why Marketers Need to Prove ROI More Than Ever
Crimson Marketing
APRIL 2, 2015
'CEOs don’t trust marketers to do their jobs and drive quantifiable results: 80% of CEOs don’t trust/aren’t impressed with their marketing teams #marketingROI Click To Tweet. What do CEOs want to prove the value of their investments? 74% of CEOs want their marketers to become completely focused on true ROI Click To Tweet. The scary fact is the majority of marketers don’t know how to give CEOs what they want.
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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
Crimson Marketing
APRIL 1, 2015
'In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. These days, with monthly lead flow for some companies in the thousands or tens of thousands, those old-school methods no longer cut it. Marketers need technology to quickly and reliably predict which leads are most likely to convert.
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