Larissa Gaston on Keeping Up With the Speed of B2B Business

Exabeam’s VP of Corporate Marketing takes the hot seat.

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Meet Larissa Gaston

Larissa is Vice President of Corporate Marketing at Exabeam, a global cybersecurity leader in next-gen SIEM and XDR that helps security operations teams use analytics and automation to streamline and accelerate threat detection, investigation and response. Known for being creative, collaborative, and building world-class teams, she’s responsible for public relations and social media, customer advocacy, corporate events, website, and brand.

A B2B marketer through and through, Larissa has spent her career in technology and related industries, with more than half of it in cybersecurity. Prior to joining Exabeam, she led content and customer marketing at Imperva and was marketing programs lead for their cloud access security broker product (acquired by Forcepoint).

Before Imperva she led partner and field marketing at identity and access management company, Centrify, and managed the MDF program and operations at cloud computing and virtualization technology leader, VMware. She’s held various other roles spanning demand generation, customer marketing, content marketing, and field and partner marketing at FaceTime Communications (now Smarsh), Genesys Conferencing, and software reseller Software Spectrum (now Insight).

Larissa received a B.S. in Advertising from the University of Texas at Austin.

Episode Summary

Keeping up with the speed of B2B business is on the minds of marketing leaders everywhere. Natalie Binns, our very own VP of Marketing and host of this segment, sat down with Larissa Gaston, VP of Corporate Marketing at Exabeam to discuss how the most creative ideas often come from high-pressure situations, and why your peers are the best place to go to keep up with the latest marketing trends.

In this episode, you’ll learn how to best support your team, a few habits to stay sane as to-do lists grow and what every marketing leader can learn from the sport of rowing to ensure every single person is in sync and moving the marketing boat forward.

Stay in the Loop

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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