How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
billion by 2027. For building awareness, 32% of marketers rated gaming ad performance as “excellent,” with another 46% rating it as good. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5
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