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How marketers are investing in games: IAB PlayFronts

Martech

billion by 2027. For building awareness, 32% of marketers rated gaming ad performance as “excellent,” with another 46% rating it as good. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

According to the Europe Events and Exhibitions Market – Industry Outlook & Forecast 2022-2027 , the events and exhibitions market in Europe is projected to expand at roughly a 3% CAGR over the next five years. Put another way, the market is expected to grow almost 20% overall by 2027.

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

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TV advertising: 6 key trends to watch in 2024

Martech

It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. billion by the end of 2027, per eMarketer.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. birth rate has been declining for decades, so there are far fewer people entering the workforce. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps.

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Let’s get digital

SmartBrief - Marketing

DVB-T2, approved in 2009, increases bit rates and makes reception more robust compared to DVB-T, while DVB-I aims to pick up both internet and traditional TV services for a unified delivery. Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Doing so may also offset declines in aging products a company sells.