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Why Publishers Need AI-Powered Chat, Now

RebelMouse

million by 2027, which is a massive increase from $40.9 AI has changed the meaning of quality content, and because of this, publishers now need AI chatbots to revolutionize their own site’s content to optimize the user experience over and over again. million in 2018. Sourced from ChatBot.

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How marketers are investing in games: IAB PlayFronts

Martech

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. billion by 2027. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. between 2022 and 2027. Planning is one of the most important factors for success in your social media marketing initiatives.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in (..)

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04