Remove case
article thumbnail

Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. If you are considering going freelance, or just putting together a plan in case of downsizing, Spigelman suggests laying the groundwork now. Layoffs are only part of the reason for this. Steps to take.

Planning 131
article thumbnail

How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. Start with the basics as the possibilities of the software continue to get unpacked.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of the Gig Economy for 2023 and Beyond

ClearVoice

In some very unfortunate cases, they get cheated out of their earnings. A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. Non-guaranteed pay: Income isn’t guaranteed, which can lead to workers accepting low-paying jobs or those that aren’t a good fit.

article thumbnail

15 cutting-edge tools every B2B marketer should know

Martech

trillion in 2021 to $3 trillion by 2027. CallSine invites users to upload their own prospecting data and add a variety of information about the products and services they are selling — pitches, testimonials, case studies, blogs. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job?

article thumbnail

How to Use AI to Meet Your ESG Goals Faster

Salesforce Marketing Cloud

billion in 2023 to nearly $65 billion in 2027. When developing a roadmap for your ESG goals, you should focus on specific AI use cases that you can implement into your goals and timelines. The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress.

article thumbnail

Real-world Applications of ChatGPT: From Content Creation to Customer Service

SmarkLabs

Customization : ChatGPT’s outputs can be customized for specific use cases and requirements. The use of chatbots in customer service has increased significantly in recent years, with a projected growth rate of 30.29% from 2020 to 2027. Consistency : ChatGPT can provide consistent output in tone, style, and quality.

article thumbnail

4 Challenges in B2B Healthcare Technology Marketing & How to Solve Them

PureB2B

Challenge #2: Extended Sales Cycles B2B sales are rarely short, but within healthcare they’re renowned for being especially arduous, often taking a minimum of 12 months and frequently hitting the 18-month mark (and in some cases even longer). One such vertical where this is especially prevalent is healthcare technology. over 17.4%