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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

billion by 2026. It’s worth the effort to test a variety of headlines, images, and videos to see which grab consumers’ attention and drive site visits. The consumer sees the mention as an invitation to learn more and perhaps download a whitepaper, watch a video, or make a purchase. Teach consumers how to be in control.

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

KITCHENER, Ontario – November 16, 2021 – Vidyard , a leading video platform for businesses, today announced that it has helped Corporate Traveler transform its business by pioneering a new approach to video selling that resulted in $42 million of new business in six months. trillion in new business revenue by 2026.

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11 Examples of Programmatic Advertising Campaigns

Smartyads

Programmatic advertising spending will hit the bar of $725 billion by 2026, highlighting its significance in digital marketing. Programmatic ads may come in many forms, including display, video, audio, native, connected TV (CTV) ads, digital out-of-home (DOOH), etc.

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How to Learn Social Media Without Getting Scammed

Contently

“How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. Courses should too.

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Cable TV subscriptions set to drop below 50% of all US households

Martech

Many people are turning to virtual multichannel video programming distributors (vMVPDs), like Hulu and YouTubeTV. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% By the end of 2022, 15 million households will subscribe to a vMVPD, up 7.6%

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

KITCHENER, Ontario – November 16, 2021 – Vidyard , a leading video platform for businesses, today announced that it has helped Corporate Traveler transform its business by pioneering a new approach to video selling that resulted in $42 million of new business in six months. trillion in new business revenue by 2026.

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds.