Meta advertising trends and priorities for 2024
illumin
JANUARY 16, 2024
eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025. Retail was the largest ad spending vertical in 2023, accounting for 27.9% The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception.
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