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Meta advertising trends and priorities for 2024

illumin

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025. Retail was the largest ad spending vertical in 2023, accounting for 27.9% The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception.

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Command the planet: Lead the exponential digital Earth

Biznology

The second week’s “vertical drill-down test” determines the mental model for a core function, which will replicate with other features. Disclaimer: All articles in Media 2025 are provided as-is for general information. This is the last article in the Media 2025 series. Only the issued patent, such as U.S. Like this post?

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Be a trendsetter with these advertising trends from fall 2023

illumin

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. billion by 2025. In response, many marketers are exploring ways to make silent ads just as engaging, if not more so, than their “ talkie ” counterparts.

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Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise

Madison Logic

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. Many of those are likely to be used in business settings. The Challenge. The Solution.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. According to Statista’s latest ‘ Digital Economy Compass ’ the digital advertising market is expected to reach US $398 billion in revenues for 2021 and further expand to US$470 billion by 2025. Key industry players.

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3 actions to prepare for machine customers in service organizations

Martech

By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. Customer service leaders in verticals such as banking, insurance and telecommunications are up next in thinking about enabling machine customers.

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