Remove long-tail
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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Influencer partnerships, for example, will mature as a result with an increased focus on tracking and crediting, commission-based payment models will replace vanity metrics and then Instagram influencers, content creators and the entire long tail can be measured and rewarded for the traffic and sales they actually generate.".

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Source ] So, what does this mean for B2B industrial marketers?

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Demonstrating the value of social to your CFO

Sprout Social

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. As long as the trust is built, we can be up front that we don’t know but it’s a bet we stand behind. You won’t have all the answers.

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The Future of AI: Greater Accessibility, More Use Cases, as seen on DevProJournal

6sense

In the coming years, we will enter an expansionary era, where a long tail of commercial use cases will be prototyped, packaged and productionized — either to enhance existing products and services or to create entirely new ones.” Dave Costenaro, Chief Data Officer at Capacity. Where do you see yourself in the next four or five years?

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

” The intent behind long-tail specific terms like this is far clearer! Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. An eBook about what manufacturing will look like in 2025 is stage zero content. It is very similar with content.

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10 Common Marketing Terms That You Won’t Hear In 10 Years

Hubspot

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. The fact that the term has stuck around as long as it has is a testament to people not thinking outside the box for a new cliché.