DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 92

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 92

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Media 98

Media Advertising Agencies Paid Search Agency Forrester 98

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. Get MarTech! In your inbox.

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Email Marketing Marketing AI Enterprise Management Work Management 124

Square 2 Marketing

MARCH 14, 2024

Today there are digital marketing agencies, marketing technology agencies, sales consulting agencies, growth agencies and even agencies that microfocus on a specific tactic like SEO or web design.

Paid Search Agency 82

Paid Search Agency Advertising Agencies Ad Agencies Consulting 82

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 118

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SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot!

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Hubspot Enterprise Management Product Paid Search Agency 59

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. What a successful brand looks like in 2024, and how to position yours for long-term success.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

illumin

DECEMBER 1, 2023

Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

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Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

RDW Group

JANUARY 3, 2024

Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. based RDW … The post RDW Group Kicks off 2024 by Unveiling New Branding appeared first on RDW Group. Providence, R.I.-based

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Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Among his roles: restaurant owner, creative agency leader, conference host and the author of four cookbooks. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. His specialty is hospitality. Get MarTech!

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

Planning 125

Planning Marketing AI Enterprise Management Work Management 125

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. billion on digital ads in 2024 alone and that the industry will make up 27.9% eMarketer predicts that retail will spend $73.55

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Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2BMarketing.net

MARCH 14, 2024

Our 2024 Trend Tracker is now live – we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. The post The 2024 Trend Tracker: Learn what your peers are focusing on this year appeared first on B2B Marketing. Guess what?

Peer-to-peer 52

Peer-to-peer Trends Advertising Agencies Paid Search Agency 52

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. com The post Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 first appeared on Thinkers360. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. The post 2024 Partner Predictions with Samsung Ads appeared first on Digilant. Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Let’s have a look at the trends shaping the future of B2B web design in 2024. Looking to revamp your website in 2024?

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Design Trends Marketing Websites B2B 94

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360. Congratulations to all our Health & Safety influencers who participated!

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

SmartBug Media

MARCH 7, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360. Congratulations to all our Diversity and Inclusion influencers who participated!

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot! For our clients, it's the way forward.

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Hubspot Product Paid Search Agency Ideal Customer Profiles 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

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Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

JANUARY 25, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Welcome to our blog series, where we highlight the latest updates from Klaviyo! This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

sagefrog

JANUARY 17, 2024

The agency currently operates from its Doylestown, PA, headquarters, and satellite offices in Philadelphia, Princeton, and most recent addition, Boston. The agency remains a trusted marketing partner for thriving B2B companies, with new locations setting the foundation for sustained success.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Conference 62

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Sprout Social

JANUARY 24, 2024

For example, a marketing agency could search for hashtags like #digitalmarketing or #contentmarketing. These trending hashtags should give your brand a starting point when implementing your marketing strategy for 2024. The post LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags] appeared first on Sprout Social.

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Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3 4 Ranz Kyle (@ranzkyle) 15.2M

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Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Digilant

JANUARY 3, 2024

With data deep in their roots, Audigent is actively working to prepare agencies and brands for the onset of cookie deprecation. Google announced the commencement of cookie deprecation for Q1 2024, starting at 1% of traffic until eventually reaching 100% by late 2024. Stay tuned for our last segment of 2024 Partner Predictions.

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chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms. Get MarTech!

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. As we approach 2024, anticipating the trends that will shape our industry is key. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

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PR Forecasting Campaigns Analysis 62

sagefrog

JANUARY 17, 2024

The agency currently operates from its Doylestown, PA, headquarters, and satellite offices in Philadelphia, Princeton, and most recent addition, Boston. The agency remains a trusted marketing partner for thriving B2B companies, with new locations setting the foundation for sustained success.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Conference 52