illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2023, which is above the average spending rate of 7.8%. 42% of digital ad growth in 2023 is expected to come from the retail industry.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

QuanticMind

MAY 31, 2023

Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. ChatGPT itself, however, is earning a lot more traffic and should continue to grow, according to eMarketer predictions. Three artificial intelligence articles? AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

QuanticMind

AUGUST 30, 2023

TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders. The post Innovations in Search and Social [August 2023] appeared first on Basis Technologies. Sign up for the Basis Scout newsletter !

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 Retail was the largest ad spending vertical in 2023, accounting for 27.9%

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” The post Innovations in Search and Social [July 2023] appeared first on Basis Technologies.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. An ad-supported model will likely work well for Amazon since its biggest competitor, Netflix, has seen ample success with the same model since its transition in 2023. Will audiences still choose streaming if they have to watch ads to do so? The answer? a month.

Paid Search Agency 110

Paid Search Agency Amazon Ads Television marketing 110

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. media spend, which is expected to reach nearly $264 billion in 2023. Image: eMarketer. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. It is projected to rebound to 11.2%

Spending 110

Spending Ads Emarketing Forecasting 110

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Right now there are several retail trends to consider when building out a marketing plan.

Paid Search Agency 94

Paid Search Agency Advertising Agencies Trends Multi-Channel 94

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1 An estimate by eMarketer shows that U.S

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

illumin

DECEMBER 1, 2023

This trend grew in popularity in 2023 and will continue to grow in importance next year. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5. months in 2023.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. of total digital ad spending in the US.

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

Sword and the Script | B2B

AUGUST 29, 2023

eMarketer summarized the findings in this chart: 2. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.” Consider the following: 1.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. in 2023, according to the report. Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9%

Spending 103

Spending Emarketing Gartner Comparison 103

Metadata

FEBRUARY 6, 2023

In 2023, the average person sees between 5,000 and 10,000 ads per day. According to eMarketer, digital ad spending in the U.S. When building your ad creative in 2023, focus on making them look as natural as possible. Be the pink sheep in 2023 There was a time many moons ago when standing out with ads was relatively easy.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. That number could get as high as $200 billion in 2023. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Digital ad spending in the U.S. will reach $129.34 The results show that a staggering two-thirds of U.S.

Emarketing 127

Emarketing Ads Brand Identity Branding 127

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Choozle

MARCH 20, 2024

Fast forward to 2023, and that number has surged to approximately 1.8 In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1 billion subscriptions to online video streaming services. The numbers speak volumes.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

illumin

MARCH 5, 2024

In addition, a consumer trend survey conducted by Hubspot suggests that 84% of marketers expressed that data privacy changes affected their strategies in 2023, resorting to various alternatives such as social media targeting, collecting first-party data, Google Topics API, contextual advertising, and universal identifiers.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. But where is the social network now?

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. This explosion of options has revolutionized media planning. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Bannersnack

JULY 8, 2022

The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 billion in 2023, representing 12.3% Naturally, digital advertising plays a big part in it. of total digital ad spending in the US.

Advertisements 52

Advertisements Advertising Ads Examples 52

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Emarketer projects that retail media ad spend in the U.S. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. In Q3 2023 , both Facebook’s monthly and daily active users grew, with daily active users growing to 2.09 billion up by 5% year over year.

Demographics 63

Demographics Facebook Emarketing Loyalty 63

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. Growth in AVOD ad spend is outpacing other channels and is projected to be worth $47 billion of the global CTV market by 2023,” said Iván Markman, Yahoo Chief Business Officer. Growing viewership. That’s a promising sign. video viewers by 2025, or 165.4 million people.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Advertisements Advertising 105

Hubspot

JANUARY 27, 2020

eMarketer ). billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). eMarketer ). eMarketer ). By 2023, digital voice ecommerce is expected to triple to an $80 billion industry. Image Source: eMarketer. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). billion people — more than half the world’s population — will be using email by 2023. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). By 2023 users aged 65 and over will outnumber the 18-24 age group ( Insider Intelligence ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Digilant

MARCH 2, 2023

So, in 2023 what’s the correct answer, and is our advice twelve months past still relevant? Video Consumption in 2023 A year later, consumers continue hitting play on their favorite video content. Source: eMarketer) Video is the number 1 source of information for 66% of people. 2023: Revisit Our advice stands.

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Only B2B

JUNE 21, 2023

Must Read: Account based marketing tactics in 2023 The Power of Different Types of Account Based Marketing (ABM): Personalized ABM: Personalized ABM takes customization to the next level by tailoring marketing messages and content to individual decision-makers within target accounts.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Liveintent

MARCH 7, 2023

According to eMarketer, US digital retail media ad spending will reach $61.15 And with 82% of US advertisers planning to increase their spending with retail media networks in 2023, retailers face the immediate potential for significant growth by diversifying their portfolios and incorporating media into their business.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

Liveintent

APRIL 12, 2023

As eMarketer predicts, mobile commerce should account for 43.4% of all eCommerce sales in 2023 — up from 41.8% And you’ll be left with decreased conversion rates. It’s also important to remember that people are increasingly browsing and buying products on mobile devices.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. In addition, Forza has also released limited edition cars featured in films like the 2023 Barbie movie.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. In addition, Forza has also released limited edition cars featured in films like the 2023 Barbie movie.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Digilant

AUGUST 2, 2023

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 billion by 2027. These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52