Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. . 2020 is where advertising meets artificial intelligence. Personalization.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Hubspot

JANUARY 27, 2020

eMarketer ). The percentage of businesses that offer chatbots could grow to 80% in 2020. The facial recognition market is estimated to grow by 20% in 2020. eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 Vibrant Media ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Liveintent

OCTOBER 13, 2020

2020 has raised a lot of questions for the world and AdTech alike. The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9% in 2021, according to the report.

Spending 104

Spending Emarketing Gartner Comparison 104

Martech Advisor

DECEMBER 17, 2019

By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Here is a quick guide to getting started with Amazon marketing in 2020. ProTips for Amazon Marketing in 2020. Did you know that Amazon now has an audience of 310 million, and growing?

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

Privacy 52

Privacy Trends Emarketing Mobile Advertising 52

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. It’s that time of year again. What are their pain points? Step 3: Perform a Content Audit and Fill in the Missing Gaps.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Martech Advisor

DECEMBER 11, 2019

With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. As marketers are bracing themselves for 2020, let’s look at the trends and predictions surrounding 5G’s impact on marketing. According to eMarketer , the digital video ad spend in the U.S.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Hubspot

MAY 1, 2020

By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( eMarketer ). Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ). 67% of consumers were streaming live video worldwide by the end of 2018. ( Go-Global ). Social Media Examiner ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Choozle

SEPTEMBER 13, 2020

The 2020 holiday shopping season will look different compared to years past. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

KoMarketing Associates

SEPTEMBER 16, 2020

A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” 2020 has changed the rules in many parts of business. And Sales and Marketing alignment matters even more in 2020, when the adverse business environment means there is simply no room for inefficiencies. Clean Up Your Data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How to get started with social commerce in 2020. It can be hard to predict the future, especially for something as fast-changing as social media.

Social Media 98

Social Media Rules Media Click Rate 98

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 And ComScore predicts that by 2020, up to 50% of all online searches may be performed with voice search. Voice search, as noted above, is expected to make up half of all online searches by 2020.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. eMarketer ). eMarketer ). The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Sharethrough ). billion in 2019. billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 million US listeners—200,000 more than its rival.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

Trends 40

Trends Emarketing Mobile Advertising Privacy 40

ClearVoice

JANUARY 10, 2022

New research shows that B2B content engagement growth increased from 2020 to 2021. percent (2020) and 40.8 Though TikTok is expected to continue to grow in 2022, eMarketer predicts a growth rate of about 15 percent, making the growth rate slower — but still significant. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Contently

JULY 13, 2016

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below. Today, digital marketing is much different.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

ClearVoice

DECEMBER 15, 2021

million of its United States followers, according to a report from eMarketer. Though interest in and use of the platform spiked in 2020 thanks to a desire among social media users to stay informed about a tumultuous political environment and the latest COVID-19 news, the growth rate has considerably cooled.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Contently

JULY 13, 2016

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 In this e-book, we’ll dive into the current state of the internet, why it’s changing so fast, and what platforms will transform our everyday lives over the next four years as we approach the year 2020.

Banner Ads 60

Banner Ads Banners CTR Media 60

NetLine

DECEMBER 11, 2020

This of course can mean only one thing: Holiday 2020 is here. But in a year as rocky as 2020, thanks to the impact of COVID-19 , what are B2B retailers doing to prepare themselves and their businesses for success? What’s on B2B Retailers Wish Lists for Holiday 2020. in 2020, with ecommerce sales climbing 18.0%.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Video, the present and future king.

Social Media 167

Social Media Trends Emarketing Media 167

ClickZ

AUGUST 8, 2020

Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Mobile advertising budgets didn’t see the projected growth rate carve into a 2020 reality but it is still a winner amongst other mediums. Ticketing systems.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Twitch doubled the average amount of concurrent live streams on the platform from 2018-2020. eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

JULY 6, 2021

People watched more than 12 billion minutes of video in 2020. eMarketer ). eMarketer ). The number of marketers who use TikTok doubled from 10% in 2019 to 20% in 2020. By the end of 2020, the number jumped all the way to 62%. eMarketer ). In 2019, 46% of marketers used webinars. marketing… Click To Tweet.

Stats 98

Stats Video Marketing Planning Emarketing 98

Choozle

MARCH 20, 2024

Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1 According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Marketing Insider Group

DECEMBER 3, 2020

This of course can mean only one thing: Holiday 2020 is here. But in a year as rocky as 2020, thanks to the impact of COVID-19 , what are B2B retailers doing to prepare themselves and their businesses for success? What’s on B2B Retailers Wish Lists for Holiday 2020. in 2020, with e-commerce sales climbing 18.0%.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% How did the 2020 UEFA European Championship impact display advertising trends? Smartphones account for 60% of all display ad views in 2020. During 2020 that number increased further to a stunning 85%! What is in-banner video?

Display 98

Display Stats Advertisements Advertising 98

Digilant

MAY 20, 2021

Abi-Rashed joins the team to further accelerate Digilant’s growth during 2020 — driven by the rapid onboarding of new business and strengthening of existing client relationships. In fact, eMarketer and Statista are projecting significant growth in CTV ($11.36 billion) and Audio ($3.1 billion) in 2021.

Service 52

Service Emarketing Demand Spending 52

Porch Group Media

AUGUST 10, 2021

billion emails were sent and received every day in 2020. According to eMarketer, 70 percent of people expect a personalized experience. Almost three-fourths of marketers say personalization in email increases engagement ( Litmus , 2020). As brands concentrated on digital channels, email emerged as strong as ever.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Outbrain

DECEMBER 22, 2020

And this was no longer a nicety in 2020, but a must — as consumers now expect brands to do what’s right by the people. eMarketer even found that 61% of audiences now rate inclusivity as a crucial factor for brand loyalty (a prevailing topic that we’ll cover at our can’t-miss event, Outbrain Unveil !). Photo Credit: DoorDash.

Branding 29

Branding Brand Identity Paid Search Agency Emarketing 29

Meerkat Marketing

JANUARY 28, 2022

at 32.3% (eMarketer, 2021). Since early 2020 LinkedIn live streams have more than doubled, increasing by 158% (LinkedIn, 2020). Here are some statistics to help you formulate winning posts in 2022 (Ok Dork, 2020): Posts with 8 images will deliver the most number of LinkedIn engagement and views.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Also, consumers used 30% more streaming services in 2021 than in 2020. billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Liveintent

JANUARY 11, 2021

Before we closed the door on 2020, a couple of last-minute changes swooped in to shake up the marketing world. ” As eMarketer reported, email is consumers’ preferred channel for receiving messages from retailers, beating out apps, social media, websites, and texts. And Facebook acquired Kustomer, a CRM platform.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71