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Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary

Martech Advisor

The Chief Marketing Officer role in 2020 drives and unifies customer experience, brand purpose, creative communication, and marketing technology. However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved.

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CMO Spend in the Current Economic Climate and Plans for 2021

Porch Group Media

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Click here to learn more.

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2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

Content Standard

Consider the traits of the typical modern CMO. “Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But what does that mean for the Don Drapers of the CMO world? If you believe the experts, it’s science.

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Acoustic gives tips on future proofing your martech stacks and highlight ‘trust’ as a key trend for 2020

ClickZ

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward.

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Seismic named #1 Sales Enablement in G2’s Grid® Report for Fall 2020

Seismic

We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020. Seismic CRO and co-founder Ed Calnan, CMO Michael Londgren, and Head of Enablement Irina Soriano discussed how they each view the process of keeping the customer front and center. To watch Seismic’s G2 Reach panel in its entirety, view here.

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How Empathy Will Grow Your Sales and Marketing Pipeline

Marketing Insider Group

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.